- File Formats
A fact sheet also referred to as fact sheet or fact file or one sheet is a display of information in a layout that concisely emphasizes key points on a single printed page, usually using tables, bullet points and/or headings. Fact sheets often include information on the product, technical information, lists, stats, responses to frequently asked questions, instructional materials, or how-to advice, “do it yourself.” Often, they’re a description of a longer text.
The data that you would include in a fact sheet may vary based on its topic and intended viewer. Most of the fact sheets should however contain the following content:
Besides the content, there must also be design elements in an effective fact sheet that assist in engaging the audience and portray the data. These can come in the form of graphs and charts with useful information or a convincing image that will catch the attention of your audience.
When you produce a fact sheet, you have only one page to convey essential data. The facts must be carefully chosen and presented in a logical order to catch the attention of your readers and make it easy for them to understand your message. A good composition to follow is the inverted pyramid of journalism which commands information from the most important to the least important. That way, even if readers don’t get to the end of the fact sheet, they’re more likely to have seen the important information you’d like to share.
Begin with such a headline that sums up the fact sheet’s key focus points. Once the title has caught the attention of readers, the first paragraph should sum up the fact sheet’s main takeaways. After that, use a mixture of facts, graphs, and charts to interact essential business, brand or initiative stats. These facts must be attentive, unexpected and concentrated on your clients. When you are putting your fact sheet together, you need to ask a few questions:
In fact sheet, comparisons are very useful. The press and the public want to measure new products, businesses or problems against the ones they are familiar with, which helps them to understand the value of the information you present. Eventually, conclude the fact sheet with a persuasive call for action, including a freebie, a promotional bid, a discount or an opportunity to know more or get interested.
A fact sheet should be readily acceptable. You don’t want your fact sheet readers struggling because the words are too tiny. If you have trouble deciding on the size of the font, it is better to go bigger. Don’t use lesser fonts to fit more details on the page.
To make your point, narrow your fact sheet to the minimum information required. Collecting many facts and statistics related to a problem can be easy to get carried away but too much information will overpower your audience. Start with a small quantity of critical information to create a big impact.
It’s necessary to incorporate references for your facts and inferences. Facts should still be the main point though. List sources and attributions as footnotes or at the bottom of a fact sheet instead of making them a part of the main content.
The data on your fact sheet should be as recent as necessary. Don’t cite figures from experiments that happened years ago if more present products are available. If you will be using the same fact sheet every year, review it yearly to include the most up-to-date available information.
Your fact sheet must form a part of your advertising framework and obey the same values as your advertising rest. Do not list facts that concern your company or product alone. Rather, tie the facts back to your audience and explain why the knowledge you provide is relevant to their interests, issues, and needs.