The tourism and travel industry can be a cutthroat one. That is why if you want your business to prosper and engage customers routinely, learning how to properly create marketing collateral is a must. In this article, we focus on teaching you how to create travel vouchers through the use of pre-made voucher templates. Ready to get started?
5 Steps To Make a Travel Voucher
A travel voucher (or any kind of online or printed voucher) is only as effective as the effect it leaves a customer. Ideally, a voucher should not only prompt a customer to visit your store, buy your product, or try out your service during a specific promotion period. But it should leave or reinforce a positive impression of your business.
And to create an effective travel voucher, you must first learn how to design one. Read through the step-by-step guide below and find out how you can come up with vouchers that can help your business.
Step 1: Decide on what specific promotional offer to include.
First, you must decide on a promotional offer to use for your travel business. For example, if you are running a beach resort and hotel, you may create a hotel voucher that offers room discounts. When thinking of what specific voucher offer to use, remember to factor in your profit margins, type of customers, and your competitor’s marketing campaigns.
Step 2: Choose a voucher design theme or motif.
Next, it’s time to decide on a design or theme. Pick a theme that connects what your business stands for and what your marketing goals are. Sometimes, it’s as easy as choosing a rustic or vintage voucher design theme if you are creating an Old West tour package voucher. Other times, you may have to think more ingeniously especially if you are advertising uncommon services and products.
Step 3: Write the voucher copy.
Perhaps the most important part of the voucher-making process is to come up with a captivating yet accurate sales copy. Yes, you still need to have a selling mindset when writing the content of your voucher. Good copy means that customers are persuaded to take advantage of your offer.
Step 4: Use a ready-made voucher template.
Then, it’s time to download a voucher template that already incorporates all the design and formatting elements that you want to see on your printed vouchers. Browse through the multiple examples we’ve embedded below and then choose a voucher design that best suits your needs.
Step 5: Print out and distribute the vouchers.
Finally, use high-quality paper or cardstock when printing your vouchers. You may also create digital versions of these vouchers so that customers can just download them on your website or through your social media channels.
15+ Travel Voucher Templates
Check out all the printable travel voucher templates in MS Word, Publisher, Photoshop, Illustrator, and Apple Pages file formats embedded below.
Simple Travel Voucher Template
Printable Travel Voucher Template
Business Travel Voucher Template
Travel Agency Voucher Template
Weekend Getaway Travel Voucher Template
$1000 Travel Voucher Template
The $1000 Travel Voucher Template (shown above) is the ultimate clip and save promo offer that any travel business may offer. With this printable voucher template, replace the default image with an original photo of your establishment or with a local tourist spot.
Airline Travel Voucher Template
Travel agencies and airlines will find the Airline Travel Voucher Template (pictured above) useful if they want to create on-brand travel voucher template designs. When using this fully editable template, make sure to add security features like barcodes or tracking numbers.
Birthday Travel Voucher Template
Did you know that as much as 90% of customers use vouchers and coupons? Keep this statistic in mind when designing customer loyalty campaigns. Then, use the Birthday Travel Voucher Template (embedded above) to appeal to your existing customers and/or potential clients with a discounted travel and tour package. Don’t forget to add your company letterhead or logo design when editing this template.
Printable Travel Voucher Template
Choose the Printable Travel Voucher Template (featured above) if you are looking for vibrant designs in your business vouchers. With this travel voucher template, you may easily replace the offer amount/type and the terms and conditions of the promotion.
Sample Travel Voucher Template
Looking for a minimalist yet on-brand voucher designs? The Sample Travel Voucher Template (shown above) may be the perfect template for that. This template sports a clean white background filled with artfully arranged images and header designs. It can be used by hotels, inns, travel agencies, scuba academies, and even destination event planners.
Summer Travel Voucher Template
If you want your travel vouchers to reflect the serene and relaxing environment that your travel agency’s tour page offers, then the Summer Travel Voucher Template (featured above) is the right template for the job. This PSD template may be edited to reflect your brand logo design or you can even add original photos of your proposed summer travel destination.
Travel Ticket Voucher Template
When you use the Travel Ticket Voucher Template (pictured above) for your business, you appeal to millennials and Gen-Xers who want the best value for their money. When using this template, do not forget to add design elements that can also help increase brand recall like an optimized letterhead or logo design.
Travel Voucher Template
Travel vouchers are more effective when combined with a concurrent customer loyalty program. Use the Travel Voucher Template (embedded above) to reward existing customers into enjoying more of your travel and tourism services. Edit the template according to the specific benefits that they can enjoy in addition to those booked by new or walk-in customers.
Vacation Travel Voucher Template
The Vacation Travel Voucher Template (featured above) can be used by airlines, ferries, hostels, hotels, booking companies, and even tour agencies. Download the printable template and customize it using your preferred graphic design software. A tip: Don’t forget to track the usage of these travel vouchers so that you can accurately calculate your sales based on your pre-calculated profit margins.
Travel Discount Voucher Template
The key to an effective voucher design lies with the use of an attractive offer. With the Travel Discount Voucher Template shown above, you may add your own discount offers and easily modify it according to your business needs. And, if you prefer, you can also change the discount voucher template’s background image to reflect your business’ branding identity.
Free Travel Voucher Template
Try out the Free Travel Voucher Template (embedded above) if you are looking for a voucher that prominently features a photo of a travel destination. Make use of original and high-resolution photos as the voucher’s background. Then, don’t forget to add the terms and conditions that govern the use of these printed vouchers.
Have you chosen the voucher template design that will best fit your travel agency or tourism-related small business? We certainly hope so. For more downloadable examples of voucher and business templates, check out the rest of our website.