TRAINING PROGRAM OUTLINE
Introduction
Welcome to the Digital Marketing Fundamentals workshop. This program is designed to provide participants with a foundational understanding of key digital marketing concepts and strategies.
Training Objectives
By the end of this workshop, participants will be able to:
Define digital marketing and its significance in today's business landscape.
Identify and explain essential digital marketing channels and platforms.
Develop a basic digital marketing strategy.
Understand key performance metrics and analytics for evaluating digital marketing efforts.
Target Audience
Marketing professionals, small business owners, and anyone interested in gaining a fundamental understanding of digital marketing.
No prior digital marketing experience required.
Duration And Schedule
Total Duration | 2 days (16 hours) |
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Schedule | Day 1: 9:00 AM - 4:00 PM |
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Day 2: 9:00 AM - 4:00 PM |
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Training Content
1. Introduction To Digital Marketing | What is digital marketing? |
The evolution of marketing in the digital age |
2. Digital Marketing Channels And Platforms | Websites and landing pages |
Social media marketing |
Email marketing |
Search engine optimization (SEO) |
Pay-per-click (PPC) advertising |
Content marketing |
3. Developing A Digital Marketing Strategy | Setting goals and objectives |
Target audience and buyer personas |
Content planning and creation |
Distribution and promotion strategies |
4. Analytics And Measurement | Key performance indicators (KPIs) |
Tools for tracking and analyzing digital marketing efforts |
Making data-driven decisions |
Learning Methods And Activities
Materials And Resources
Workshop handouts and slides
Access to digital marketing resources and templates
Recommended readings and online articles
Assessment And Evaluation
Participants will complete a digital marketing strategy project and present it on the second day.
Evaluation criteria include the quality of the strategy, presentation skills, and participation in discussions.
Certification Or Recognition
Participants who successfully complete the workshop will receive a "Digital Marketing Fundamentals" certificate.
Instructors And Facilitators
John Smith, Digital Marketing Expert
Jane Doe, Content Marketing Specialist
Logistics And Venue
Registration And Enrollment
Registration Deadline: [Specify the deadline]
To enroll, please visit our website or contact us at [Your Contact Information].
Cost And Fees
Contact Information
Email: [Your Email]
Phone: [Your Phone Number]
Website: [Your Website]
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