Marketing Pre-Campaign Questionnaire

I. Campaign Overview

Campaign Name:	Summer Sale Extravaganza
Campaign Objective:	The primary objective of this campaign is to boost online sales by 30% during the summer season.
Target Audience:	Our target audience consists of women aged 25-45, interested in outdoor activities and fashion.

II. Competitive Analysis

A. Competitor Analysis:

List the key competitors in your industry. What are the strengths and weaknesses of each competitor? What marketing strategies do your competitors employ?

Competitor	Strengths	Weaknesses	Marketing Strategies
EcoLux Innovations	Strong social media presence	Limited product variety	Influencer collaborations

B. Unique Selling Proposition (USP):

What sets our product/service apart from competitors?

Our USP is our eco-friendly product line, which no other competitor offers.

III. Messaging and Content

A. Key Messages:

List the main messages or value propositions to be communicated in the campaign.

Sustainability:	"Support a greener planet with our eco-friendly products."
Quality:
Savings:

B. Content Requirements:

Specify the types of content needed for the campaign (e.g., blog posts, videos, infographics).

Blog Posts:	3 articles on sustainable living
Videos:
Infographics:

IV. Channels and Distribution

A. Marketing Channels:

Identify the channels to be used (e.g., social media, email marketing, paid advertising, content marketing).

Social Media:	Facebook, Instagram
Email Marketing:
Paid Advertising:

B. Budget Allocation:

Allocate the budget across different channels and activities.

Channel	Budget Allocation ($)
Social Media	$5,000
Email Marketing
Paid Advertising
Content Creation

C. Distribution Plan:

Detail how content will be distributed and promoted through selected channels.

Social Media:	Daily posts, featuring products and sustainability tips.
Email Marketing:
Paid Advertising:

V. Timeline and Milestones

A. Campaign Timeline:

Provide a schedule outlining key dates and milestones for the campaign.

Campaign Start Date:	July 1, 2050
Weekly Social Media Posts:
Mid-Campaign Email Newsletter:

VI. Measurement and KPIs

A. Key Performance Indicators (KPIs):

List the metrics that will be used to measure the campaign's success.

Sales Revenue Website Traffic Conversion Rate

B. Monitoring and Reporting:

Explain how and when KPIs will be tracked, and who will be responsible for reporting.

KPIs will be tracked weekly using Google Analytics and Facebook Insights. [Your Name] will be responsible for generating weekly reports.

VII. Resources and Responsibilities

A. Team Members:

List the team members involved in the campaign and their roles.

[Your Name] - Marketing Manager

B. External Resources:

Identify any external agencies or freelancers involved.

We have hired Jess Summers for video production.

VIII. Legal and Compliance

A. Legal Requirements:

Highlight any legal or compliance considerations for the campaign (e.g., data privacy, industry regulations).

Ensure all email marketing complies with GDPR regulations.

IX. Budget and Resources

A. Budget:

Specify the total budget for the campaign and any breakdown of expenses.

The total campaign budget is $20,000.

X. Risk Assessment

A. Risk Analysis:

Identify potential risks or challenges that could impact the campaign's success and propose mitigation strategies.

Risk	Mitigation
Poor weather affecting outdoor events.	Have a backup indoor plan.

XI. Approval and Sign-Off

A. Approval Process:

Outline the process for gaining approval from stakeholders.

All campaign materials will be reviewed and approved by the marketing team before publication.

B. Sign-Off:

Specify who needs to sign off on the campaign plan.

Final sign-off is required from Harold Johnson.

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