Startup Crowdfunding Campaign Schedule
This schedule is a template to help guide [Your Company Name] through the planning, execution, and follow-up of a successful crowdfunding campaign. Regularly reviewing and adjusting the schedule as needed will be key to maintaining momentum and achieving your funding goals.
Weeks | Tasks | Details |
|---|
1-2 | Campaign Planning Content Creation
| Finalize crowdfunding goals and rewards. Begin creating campaign content (videos, images, product demos). Identify and segment target audience for initial outreach. Complete the production of campaign video and images. Write and refine campaign page content. Start creating promotional materials (press releases, social media posts).
|
3-4 | Outreach Preparation Final Preparations
| Compile a list of influencers, media outlets, and potential backers. Set up social media accounts and/or ensure existing ones align with campaign messaging. Schedule pre-launch teasers and announcements. Launch landing page for email sign-ups, offering a sneak peek or early bird specials. Finalize and schedule all promotional activities. Conduct a final review of the campaign page and promotional materials.
|
5-6 | | Officially launch the crowdfunding campaign. Send out email blast to subscriber list and press release to media outlets. Daily social media updates and engagement. Highlight specific rewards or testimonials.
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7-8 | | Weekly Activities: Share progress updates and behind-the-scenes content. Continue outreach to media and influencers who haven't covered the campaign. Launch mid-campaign mini-event or contest to boost engagement.
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9-10 | | Intensify social media efforts and email marketing to remind potential backers of the closing window. Offer a final stretch goal or a special reward for late backers. Host a live Q&A session or webinar to address any questions and drive final pledges.
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11-12 | | Send thank-you messages to all backers and publish a campaign wrap-up. Start processing rewards and preparing for fulfillment. Conduct a post-campaign survey for feedback. Begin reward fulfillment as per the timeline provided during the campaign. Provide regular updates on project progress and reward fulfillment status.
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Notes:
Adjust the timeline based on your campaign's complexity, duration, and specific needs.
Continuous engagement with your audience is crucial throughout all phases of the campaign.
Be prepared to adapt your strategy based on the campaign's performance and backer feedback.
Prepared By: [Your Name]
Date: [Month, Day, Year]
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