Free Marketing Research Session Slip

Marketing Research Session Slip

Session Information:

Date	October 20, 2050
Time	10:00 AM - 11:30 AM
Location	Virtual Meeting (Zoom)
Session ID	MRSS2050-001

Participant Details:

Name	[Your Name]
Contact Information	[Your Email] \| [Your Phone Number]
Participant ID	050-96-072
Demographic Information
Gender	Female
Age Group	35-45
Occupation	Marketing Manager
Industry	E-commerce

Research Team:

Moderator/Facilitator	James Lewis
Observers	David Burns, Timothy Purdy

Research Session Details:

Purpose/Objectives: The objective of this research session is to gain a deeper understanding of the challenges and trends faced by marketing managers in the e-commerce industry. Specific goals include exploring the effectiveness of social media campaigns, tracking ROI, and identifying pain points in marketing strategies.

Agenda/Topics:

Introduction and Icebreaker

Establish rapport and make the participant feel comfortable.

Discussion on Current Marketing Strategies

Explore current marketing strategies, focusing on channels, campaigns, and objectives.

Challenges in Marketing Campaigns

Identify and discuss challenges faced by [Your Name] in her marketing campaigns, with a particular focus on measuring ROI and data-driven decision-making.

Session Format: One-on-One Interview
Informed Consent: Informed Consent Provided by Participant

Session Notes:

Key Observations: [Your Name] expressed frustration with tracking ROI on social media campaigns, highlighting a common challenge in the e-commerce industry.
She mentioned a strong preference for data-driven decision-making and emphasized the need for more robust analytics tools.

Quotes: "It's challenging to prove the impact of our Instagram ads on actual sales. We need better data insights to optimize our campaigns effectively."

Challenges: Minor technical issues were encountered with the video conferencing platform, but they did not significantly disrupt the session.

Data Collection:

Data Collection Tools: Audio recording and written notes.
Data Recording: An audio recording was primarily used for backup and reference, while written notes were taken in real-time to capture key points and observations.

Feedback and Recommendations:

Research Team Feedback: The session with [Your Name] was highly engaging, and she provided valuable insights into the challenges and priorities of marketing managers in the e-commerce sector. The discussion flowed smoothly, and [Your Name]’s expertise was evident.
Recommendations: Based on [Your Name]’s feedback, it is recommended that businesses in the e-commerce industry invest in more advanced analytics tools to track the impact of social media campaigns on sales. Improved data insights can lead to more effective campaign optimization.

Participant Compensation:

Compensation Provided: A $50 Amazon Gift Card was provided as a token of appreciation for [Your Name]’s valuable participation in the research session.

Signature:

Participant Signature: ______________________

Moderator/Facilitator Signature: ______________________

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