Marketing Market Research Objectives Minute
Meeting Date: October 5, 2053 | Meeting Time: 10:00 AM - 11:30 AM |
Location: Marketing Department Conference Room | Attendees:
Chief Marketing Officer (CMO) Marketing Manager Market Research Analyst Marketing Strategist
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AGENDA ITEM | DISCUSSION | ACTION ITEMS | DEADLINE |
Review of Current Marketing Research | Marketing Manager presented an overview of our current market research efforts, including key findings and gaps. | Marketing Analyst to compile a detailed report of the existing research. | October 10, 2053 |
Defining Research Objectives | Discussed the importance of clear research objectives to guide our efforts. | Marketing Strategist to draft a set of specific research objectives based on campaign goals. | October 12, 2053 |
Target Audience Analysis | Agreed to focus on understanding our target audience's preferences, behaviors, and pain points. | Market Research Analyst to create a questionnaire for customer surveys. | October 15, 2053 |
NEXT MEETING |
Date: October 19, 2053 | Location: Marketing Department Conference Room |
Time: 10:00 AM | Agenda: |
REMINDERS:
Please come prepared with insights and data on our primary competitor, Acme Innovations. Specifically, focus on their recent product launches and marketing strategies, including social media and influencer partnerships.
To contribute effectively, gather information on customer perceptions of our flagship product, the XYZ Widget, compared to competitors' products.
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