Marketing Audience Segmentation Questionnaire

Dear Valued Customer,

Thank you for taking the time to help us understand your preferences and needs better. Your input will aid us in tailoring our outdoor adventure gear offerings to best suit your interests. Please take a few minutes to complete this survey.

Demographic Information:

Age:

Gender:

Location:

Outdoor Adventure Interests:

What outdoor activities do you enjoy? [Check (✔) all that apply]

Hiking
Camping
Backpacking
Climbing
Cycling
Fishing
Boating/Kayaking
Skiing/Snowboarding
Other (please specify):

Purchase Behavior:

How often do you purchase outdoor adventure gear? [Select one]

Several times a month
Once a month
A few times a year
Rarely
Never

What factors influence your purchase decisions for outdoor gear?

[Check all that apply]

Brand reputation
Product quality and durability
Price
Customer reviews
Sustainability and eco-friendliness
Recommendations from friends or family
Discounts and promotions
Unique features or innovation

Product Preferences:

What type of outdoor gear do you currently own or plan to purchase in the near future? [Check all that apply]

Tents
Sleeping bags
Backpacks
Footwear
Clothing (e.g., jackets, pants)
Cooking equipment
Navigation tools (e.g., GPS, compass)
Electronics (e.g., headlamps, portable chargers)
Other (please specify):

What is your preferred price range for outdoor adventure gear? [Select one]

Budget-friendly (under $50)
Mid-range ($50-$200)
Premium ($200-$500)
Luxury (over $500)

Communication Preferences:

How do you prefer to stay updated on outdoor gear products and promotions? [Check all that apply]

Email newsletters
Social media (please specify your preferred platform):
Website browsing
In-store visits
Mobile apps
Other (please specify):

Would you be interested in participating in exclusive product testing and promotions as a loyal customer? [Select one]

Final Thoughts:

Is there anything else you'd like to share with us about your outdoor adventure gear preferences or suggestions to improve our products or services?

Your feedback is invaluable to us. Thank you for taking the time to complete this survey. We look forward to better serving your outdoor adventure needs!