PR Campaign KPI Advertising Worksheet
Campaign Details:
Campaign Title: | [Campaign Title] |
Duration: | [Month Day, Year - Month Day, Year] |
Objective: | Increase brand visibility and drive product sign-ups |
Key Performance Indicators (KPIs):
KPI | Target |
Media Impressions: | 5 million impressions |
Social Media Engagement: | 10,000 likes, 5,000 shares, 2,000 comments |
Website Traffic Increase: | 50% increase in traffic |
Lead Generation: | 500 product sign-ups |
Influencer Engagement: | Collaborations with 5 influencers, reach: 2 million |
Measurement Tools and Metrics:
Media Monitoring Tools: | |
Social Media Analytics: | |
Website Analytics: | |
CRM/Lead Tracking Software: | |
Target Metrics and Benchmarks:
Benchmark Comparison: | Compare with industry standards |
Weekly Tracking: | Monitor progress weekly against set targets. |
Reporting and Analysis:
Reporting Frequency: | Bi-weekly progress reports |
Data Analysis: | Derive insights to optimize campaign strategies. |
Adjustments and Optimization:
Optimization Strategies: | Adjust content based on real-time analytics. |
Budget Reallocation: | Allocate resources to high-performing channels. |
Conclusion and Learnings:
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