PR Creative Brief
Prepared by: [YOUR NAME]
Email: [YOUR EMAIL]
Company Name: [YOUR COMPANY NAME]
Company Number: [YOUR COMPANY NUMBER]
Company Address: [YOUR COMPANY ADDRESS]
Company Website: [YOUR COMPANY WEBSITE]
Company Social Media: [YOUR COMPANY SOCIAL MEDIA]
Date: August 6, 2050
Project Overview:
The primary goal of this PR campaign is to manage and enhance the brand reputation of [YOUR COMPANY NAME]. This involves addressing any current issues, improving public perception, and strengthening the overall image of the brand.
Objectives:
Objective | Details |
|---|
Address Current Issues | Identify and address any negative publicity or customer concerns related to the brand. |
Improve Public Perception | Develop strategies to positively influence how the brand is viewed by the public. |
Strengthen Brand Image | Enhance brand values and showcase positive aspects through targeted PR activities. |
Target Audience:
Audience | Details |
|---|
Customers | Existing and potential customers who interact with the brand regularly. |
Media | Journalists and media outlets that cover industry news and brand-related stories. |
Industry Influencers | Key individuals and organizations that have a significant impact on public perception. |
Key Messages:
[YOUR COMPANY NAME] is committed to addressing any issues transparently and promptly.
The brand values integrity, quality, and customer satisfaction above all.
[YOUR COMPANY NAME] is taking proactive steps to enhance its image and ensure a positive public experience.
Strategies and Tactics:
Strategy | Tactics |
|---|
Media Relations | Issue press releases, organize media briefings, and engage with journalists. |
Social Media Management | Monitor social channels, respond to feedback, and share positive content. |
Customer Engagement | Conduct surveys, address complaints, and highlight customer success stories. |
Timeline:
Date | Milestone |
|---|
August 15, 2050 | Kick-off meeting with stakeholders. |
August 30, 2050 | Launch media outreach and social media campaigns. |
September 15, 2050 | Review progress and adjust strategies as needed. |
October 1, 2050 | Evaluate campaign results and prepare the final report. |
Budget:
Item | Estimated Cost |
|---|
Media Outreach | $10,000 |
Social Media Ads | $5,000 |
Customer Surveys | $3,000 |
Approval:
Name | Title | Date |
|---|
[YOUR NAME] | PR Manager | August 6, 2050 |
Lavette Trevino | Client Relations | August 6, 2050 |
This PR Creative Brief outlines the strategy for managing and improving the brand reputation of [YOUR COMPANY NAME]. Please review and provide feedback or approval as necessary.
Brief Templates @ Template.net
