Free B2C Customer Profile

B2C Customer Profile

I. Customer Overview

Customer Name:	Jarvis White
Age:	35
Gender:	Male
Location:	Salt Lake City, UT 84101
Occupation:	Marketing Manager
Household Income Range:	$80,000 - $120,000
Marital Status:	Married
Education Level:	Bachelor’s Degree

II. Psychographic Details

Interests: Technology, fitness, outdoor activities, and digital marketing
Hobbies and Lifestyle: Enjoys running, hiking on weekends, reading technology blogs, and attending marketing webinars
Values and Beliefs: Prioritizes quality and sustainability in products; values brands that are socially responsible
Personality Traits: Analytical, goal-oriented, pragmatic, and innovative
Motivations: Seeks brands that offer quality and convenience; motivated by efficiency and long-term value

III. Buying Behavior

Purchase Frequency: Buys products in this category monthly
Average Spending: $100-$200 per purchase
Preferred Shopping Channels: Online (primarily on brand websites and Amazon)
Brand Loyalty Level: Medium loyalty; open to exploring new brands but sticks to favorites if satisfied
Purchase Influencers: Product reviews, influencer recommendations, and brand reputation

IV. Product Preferences

Preferred Product Categories: High-quality fitness equipment, sustainable tech gadgets, and eco-friendly lifestyle products
Specific Features Desired: Durable, user-friendly, and environmentally friendly products
Reasons for Choosing [YOUR COMPANY NAME]: Offers a balance of quality and sustainability that aligns with personal values
Pain Points Addressed: Difficulty in finding trustworthy, eco-friendly products that offer good value for money

V. Customer Journey and Touchpoints

Research Stage Touchpoints: Google search, YouTube reviews, and industry blogs
Consideration Stage Touchpoints: Product pages on [YOUR COMPANY NAME]'s website, Instagram posts, email newsletters
Decision Stage Touchpoints: [YOUR COMPANY NAME] website checkout, customer reviews, online customer support
Post-Purchase Touchpoints: Follow-up emails with care instructions, feedback surveys, social media community groups

VI. Communication Preferences

Preferred Communication Style: Informal but professional; appreciates engaging and informative content
Frequency of Contact: Monthly or as needed for relevant product updates
Preferred Channels for Communication: Email, occasional SMS, and social media (Instagram, LinkedIn)
Content Type Preferences: Blog posts, video tutorials, infographics on product care and usage

VII. Goals and Objectives with [YOUR COMPANY NAME]

Primary Goal for Engaging with [YOUR COMPANY NAME]: To find reliable, eco-friendly products that improve daily convenience and support an active lifestyle
Secondary Goals: To support a company that aligns with sustainability values and enhances long-term product value
Long-term Aspirations with [YOUR COMPANY NAME]: To remain a loyal customer of [YOUR COMPANY NAME] as it continues to innovate eco-friendly products and solutions

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