Customer Preference Profile
I. Demographic Information
Customer Name | Melissa Baker |
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Age | 30 |
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Gender | Female |
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Location | Fresno, CA 93701 |
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Occupation | Marketing Manager |
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Income Level | $75,000 - $100,000 annually |
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II. Product Preferences
Product Type: Eco-friendly and sustainable products
Features: High-quality, long-lasting, and energy-efficient
Brand Loyalty: Prefers brands with strong environmental credentials
Price Range: $50 - $150 for individual items
III. Buying Behavior
Purchase Channels: Prefers online shopping with free shipping options
Decision-Making: Researches products extensively before purchasing, values customer reviews
Frequency: Makes purchases approximately once a month
IV. Pricing Sensitivity
V. Communication Preferences
Channels: Prefers email newsletters and social media updates
Frequency: Weekly updates are sufficient
Content: Engaging, educational content about sustainability and product benefits
VI. Customer Experience
Expectations: High-quality customer service with prompt responses
Feedback: Likes to provide feedback through surveys and product reviews
Loyalty: Likely to remain a loyal customer if consistently satisfied with product quality and service
