Free School Brand Style Guide

I. Introduction

A. Purpose of the Guide

This guide is intended to establish and maintain the cohesive and professional appearance of [YOUR SCHOOL NAME] across all communication channels and media formats. It will serve as a reference for all stakeholders involved in promoting and representing the school.

B. Scope of the Guide

This guide covers the fundamental elements of the school’s brand identity, including logo usage, color schemes, typography, and more.

II. Logo Guidelines

A. Official Logo Use

• Standard Logo: The standard logo of [YOUR SCHOOL NAME] should be used in all official documents and publications.

• Do's and Don'ts:

  • Do maintain the logo's color integrity.

  • Don't alter the logo's proportions.

B. Size and Spacing

• Minimum Size: The logo must not be smaller than 24px in digital formats or 0.5in in print.

• Clear Space: Ensure there is always clear space around the logo equal to at least 10% of its width.

III. Color Palette

IV. Typography

A. Primary Typeface

• Header Typeface: Arial Bold, size 14pt for headers.

• Body Typeface: Arial Regular, size 12pt for body text.

B. Usage Guidelines

• Always use the primary typeface for official communications.

• Reserve bold type for headings and important statements.

V. Imagery and Iconography

A. Image Style

• Images should be high-quality and reflect the diversity of the school community.

• Avoid using outdated or low-resolution images.

B. Icon Usage

• Use icons consistently in terms of style and color palette.

• Ensure icons are clear and comprehensible at small sizes.

VI. Editorial Tone and Voice

A. Tone of Communications

• Professional yet approachable.

• Informative, with an emphasis on clarity and accessibility.

B. Voice Characteristics

• Confident and reassuring.

• Engaging and inclusive of the entire school community.

VII. Miscellaneous Brand Elements

A. Templates and Forms

• Use [YOUR SCHOOL NAME] templates for all internal and external documents.

• Templates should include the school logo and adhere to the typography guidelines.

B. Email Signatures

All emails should end with a standardized signature that includes the sender’s name, position, and contact information in the agreed-upon format.

VIII. Implementation Checklist

IX. Contact Information

For further information or clarification on the brand guidelines, please contact [YOUR NAME] at [YOUR EMAIL] or visit [YOUR SCHOOL WEBSITE].

This template is designed to be a foundational tool in establishing a consistent brand identity for [YOUR SCHOOL NAME]. It ensures that all representations of the school are aligned with the values and visual standards set forth in this guide.

X. Conclusion

The School Brand Style Guide ensures consistent and professional representation of [YOUR SCHOOL NAME] across all platforms. Adherence to these guidelines fosters a strong brand identity within our community and enhances our reputation externally. It's everyone's responsibility to implement these guidelines, ensuring a cohesive brand image. Regular updates are encouraged to meet evolving needs. Thank you for upholding our brand standards.

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