Copywriting Brief Outline
Prepared by: [YOUR NAME]
Email: [YOUR EMAIL]
Company Information:
Company Name: [YOUR COMPANY NAME]
Company Number: [YOUR COMPANY NUMBER]
Company Address: [YOUR COMPANY ADDRESS]
Company Website: [YOUR COMPANY WEBSITE]
Company Social Media: [YOUR COMPANY SOCIAL MEDIA]
Campaign Overview
Campaign Name: Summer Product Launch Extravaganza
Campaign Objective: Increase brand awareness and drive sales for the new [YOUR COMPANY NAME] SmartWatch.
Target Audience: Tech enthusiasts, aged 18-35, interested in wearable technology.
Key Messages: Cutting-edge technology, stylish design, exceptional battery life.
Tone and Style: Engaging, enthusiastic, and modern.
Call to Action: Visit [YOUR COMPANY WEBSITE] to pre-order and get an exclusive discount.
Content Details
Content Type: Social Media Posts, Email Newsletters, Digital Ads
Format: Text with images and video snippets
Length: Social Media Posts (150-200 words), Email Newsletters (300-500 words), Digital Ads (15-30 seconds)
Key Features to Highlight: Real-time health monitoring, customizable watch faces, and long-lasting battery.
Brand Guidelines: Follow [YOUR COMPANY NAME]’s brand color palette (blue, silver, black), use the official logo, and adhere to the brand tone.
Deadlines
Brief Submission Date: August 15, 2050
First Draft Due: August 25, 2050
Final Copy Due: September 1, 2050
Additional Information
Budget: $15,000 allocated for social media ads and email marketing.
Competitor Insights: Review recent campaigns by Wear-a-Tech and NovaWatch.
Approval Process: Initial review by the marketing team, followed by final approval from the CEO.
For any questions or further information, please send an email to [YOUR EMAIL].
Brief Templates @ Template.net
