Free Customer Journey Map Template

Understand your customers better and enhance their experience at every touchpoint with this Free Zoom Customer Journey Map Template. This template bundle includes 4 unique layout styles that help visualize the customer lifecycle—from awareness to loyalty. Perfect for marketing teams, UX strategists, sales professionals, and product managers, each design is easy to edit and collaborate on in Zoom.

What's Inside the Template Pack

• Grid-Based Feature Mapping
  Organized with product features across the top and journey stages vertically, this layout is ideal for SaaS teams and product managers looking to align features with customer actions.

• Stage-Driven Activity Chart
  Designed to break down steps across multiple customer phases, this version helps track behaviors, pain points, and emotions for service design and user experience planning.

• Touchpoint Interaction Matrix
  A simple grid with labeled touchpoints and customer phases—best for mapping specific moments of interaction like onboarding, checkout, or support.

• Color-Coded Journey Visualization
  Uses a block-style layout with awareness, consideration, decision, and retention stages to visually represent how users move through the funnel—great for digital marketing and funnel optimization.

Key Benefits of Using These Templates

• Clear View of Customer Emotions & Actions – Map how customers feel, think, and act at each step of their journey.

• Customizable for Any Industry – Adapt the stages and labels to suit your business model or niche.

• Collaborative Editing in Zoom – Work with your team live using Zoom’s whiteboard functionality.

• Color-Coded Sections – Helps teams focus on problem areas, opportunities, or strong points in the user experience.

• Perfect for Presentations – Professionally styled to be presentation-ready for clients or internal teams.

Best Use Cases

• UX & UI Strategy – Build empathetic user journeys to improve app or website usability.

• Marketing & Campaign Planning – Align content and messaging with customer stage and mindset.

• Sales Funnel Mapping – Track customer progression from first touch to conversion and beyond.

• Customer Support Optimization – Identify gaps in service delivery and reduce friction.

• Product Development – Align feature updates and new launches with customer needs at each stage.

Platform Compatibility & Tools

• Built For: Zoom Whiteboard

• Supported On: Web & Desktop

• Editing Tools: Text Fields, Color Blocks, Touchpoint Labels

• Collaboration: Real-Time Team Editing & Sharing