What is a Cremation Services Brochure?
A cremation services brochure is a smart and creative strategy for promoting cremation services to the public. This typically gives awareness about cremation, offer tips, and services to the crowd.
How to Create a Cremation Services Brochure?
According to statistics, 80% of the people who read a brochure considered visiting the business who was featured in brochures. Market your cremation services through brochures. Not only does this cover a large amount of information, but are also extremely versatile and are easy to distribute to a target market in the most cost-effective way.
1. Choose a Good Layout
There are many ways to create your brochure layout. For starters, your brochure fold may vary from being a bifold brochure, a trifold brochure, or some other fold. Choosing the right brochure size is essential to organize your content once you begin to insert them in your brochure.
2. Connect With Your Readers
Inform your readers about cremation and enlighten them on the cremation process. Outline a plan of your services and urn designs, and tell them the cost for every cremation service you offer. Allow them to plan ahead of time if they are willing to accept your offer for any burial services or cremation services in the future.
3. Detail Your Services
There are many ways to cremate a person or a pet you cherished. List down the details of your cremation services. The most common one is the cremation memorial brochure, which involves three choices: the inurnment, burial, and scattering. If you wish to have an inurnment, the urn of your loved one will be placed within a niche in a columbarium. For a burial, like coffins, the urn shall be buried underneath the earth. While, in scattering, cemeteries shall provide areas where you shall scatter your loved one's cremated remains.
4. Emphasize Your Benefits
Knowing that there are many ways you can cremate a body, inform them about your benefits, and emphasize it. Think more about what you can give to your clients rather than what your company can profit from them. Keep things brief and straight to the point, deliver your service well, and be consistent with your statements. Don't confuse your readers with a lot of options and unnecessary information about your products and services.
5. Be Creative
Of course, you need to be creative when making your printable brochures. Attract your readers with an eye-catching design that is unique from the rest of the brochures. Use high-quality images that connect to your content, as well as with your readers. Keep things simple but elegant. Use legible font styles and sizes for your text, and make sure to blend your colors well with your background and designs.
6. Provide a Call to Action
Now that you have laid out the details, it is time for you to call them to action. Using excellent marketing words is one way to entice your readers and persuade them about the benefits you can provide with your business. After persuading them, follow it up with limited time offer promos and discounts to motivate them to accept your services. Lastly, don't forget to list down your contact details, and where to locate you for any inquiries.