50+ Media Kit Samples, Format & Examples 2023
Whether you’re a tech startup or Instagram influencer, publicity is the name of the game these days. With the right exposure and advertising, you can boost your brand’s growth and credibility by enlisting the help of the press. A press kit is sometimes referred to as a media kit. The sample templates in this article can help you craft your own media kit.
To create a media kit of your own, follow the following steps:
- Browse through dozens of media kit ideas and sample templates.
- Customize it online, download, then print it in your preferred file format.
A media kit can be likened to a mini-magazine, where information is carefully selected and strategically arranged. It can contain a variety of information from fact sheets to statistics to social media links. Are you ready to impress the press? Browse the dozens of sample media kits below to find one that suits your needs!
1. Business Media Kit Sample
Your business could use a media kit to help get the word out. The business media kit below makes sure to give a brief overview of its services and to highlight its company’s accomplishments.
Use This Business Media Kit Sample
2. Influencer Media Kit Sample
If you’re an aspiring social media influencer, your media kit could be your ultimate sales pitch. Draw inspiration from this influencer media kit below and be creative with your layout and design.
Use This Influencer Media Kit Sample
3. Creative Media Kit Sample
Your media kit should stand out in order for it to attract attention. It’s important to note that a creative media kit, like the one below, is a reflection of your organization and brand as well.
Use This Creative Media Kit Sample
4. Modern Media Kit Sample
A modern media kit, with the right messaging and design, is sure to grab attention. The sample below uses a simple yet contemporary design.
Use This Modern Media Kit Sample
5. Restaurant Media Kit Sample
If you’re looking for brand exposure for your restaurant business, engaging the press could be a good idea. But you would need to prepare an informative and appealing restaurant media kit for members of the press.
Use This Annual IT Budget Sample
6. Fashion Media Kit Sample
Do you live and breathe fashion? Then try considering a fashion media kit to boost your status as an influencer. The fashion template below is sweet yet sophisticated with its delicate two-toned background.
Use This Fashion Influencer Media Kit Sample
7. Event Media Kit Sample
To promote your event, handing out media kits to the press can help raise awareness and exposure. This event template below is lively and colorful enough to garner attention.
Use This Event Media Kit Sample
8. Company Media Kit Sample
It doesn’t matter if you’re an established company or an up-and-coming startup; if you want the press to cover your events or services, a decent and substantial media kit is vital.
Use This Company Media Kit Sample
9. Blog Media Kit Sample
Whether you’re a professional or amateur blogger, the press can be a helpful tool to gain publicity for your stories and blog posts. You can use the sample media kit below as a guide.
Use This Blog Media Kit Sample
10. Restaurant Media Kit Example
Flaunt your culinary expertise in a unique restaurant media kit. Engaging the help of the media could boost awareness and can eventually translate into higher sales.
11. Venue Media Kit Example
A world-class venue would need a world-class press kit. Let the public know you’re open for business by allowing the media to cover and promote it.
12. Event Media Kit Example
How fitting is the press kit below since it’s celebrating World Press Freedom Day? Exercise your right to free speech and free information by drawing others to your cause!
13. Design Media Kit Example
This company’s media kit is a statement all on its own. It’s intentional and sleek design makes it a compelling press kit.
14. NGO Media Kit Example
Non-government organizations rely heavily on the patronage and donations of benefactors. And having a media kit can help raise awareness and support for their various programs.
15. Startup Media Kit Sample
Being a startup company does not mean you cannot make a big impact. Enlist the help of the media to raise awareness and increase your company’s exposure.
Use This Startup Media Kit Sample
16. Marketing Media Kit Sample
This marketing template below is a functional yet stylish press kit. The predominantly yellow design immediately catches your eye.
Use This Marketing Media Kit Sample
17. Beauty Media Kit Sample
Is beauty really in the eye of the beholder? Cosmetic companies and skin clinics would do well to advertise their beauty products by going public and engaging the help of the press.
Use This Beauty Media Kit Sample
18. Social Media Media Kit Sample
Are you a budding vlogger? Do you want to gain more followers on social media? Perhaps it’s high time you create a social media kit and seek out support from the press for added exposure.
Use This Social Media Media Kit Sample
19. Sponsorship Media Kit Sample
This foundation’s media kit seeks to garner support for its cause and advocacy. The sponsorship template below contains detailed information such as demographics and statistics for the press to use.
Use This Sponsorship Media Kit Sample
20. YouTube Media Kit Sample
YouTube is a powerful platform to get your message across. Add credibility to your brand by using the press to your advantage. The YouTube template below goes classic by using the famous platform’s signature red color.
Use This YouTube Media Kit Sample
21. Photographer Media Kit Sample
Showcase your best photographs in a curated press kit. The photographer template below features serene and majestic landscapes as its cover page.
Use This Photographer Media Kit Sample
22. Minimalist Media Kit Sample
Minimalism is gaining recognition and fame for a reason. Toned-down and more organic designs focus on what truly matter. This minimalist template keeps it nice and simple but doesn’t scale down on providing relevant information.
Use This Minimalist Media Kit Sample
23. Food & Drinks Media Kit Sample
For a food media kit, you only want to highlight the best food shots. This food and drinks template below is a colorful treat with its appetizing cover photos.
Use This Food and Drinks Media Kit Sample
24. Travel Media Kit Sample
The travel agency template below is a stunning media kit with beautiful adventure trails and lush landscapes photos.
Use This Travel Media Kit Sample
25. Furniture Company Media Kit Sample
If you want increase sales of your products, consider engaging the press for additional advertising. The product template below is a media kit of an elegant furniture company.
Use This Product Media Kit Sample
26. Magazine Media Kit Sample
The magazine template featured below is a media kit with a sleek black design. The dark background helps to emphasize the text and images even more.
Use This Magazine Media Kit Sample
27. Online Media Kit Sample
Media kits don’t have to be printed. Online media kits are just as effective. Go paperless like this classic black and white template below.
Use This Online Media Kit Sample
28. Hotel Media Kit Example
Hotels and resorts can boost visitor and occupancy rates by distributing media kits to members of the press. This can give the establishment added brand exposure.
29. Automotive Media Kit Example
If you’re an auto company, make sure to include business highlights, milestones, and achievements in your press kit.
30. Trade Port Media Kit Example
This international trade port’s press kit is comprehensive and direct to the point. Keep in mind that the press need substantial information in order to write a compelling piece about you or your organization.
31. Rock Band Media Kit Example
Are you an aspiring rock band? An integral part of your marketing strategy should always include media exposure. The example below highlights the band’s noteworthy events and band member information.
32. County Media Kit Example
To highlight a town or county’s best sites and attractions, make sure to include high resolution images and interesting itineraries inside your media kit.
33. Two-page Media Kit Sample
The two-page media kit below does not fall short information-wise, despite its brief and simple design. The two-page template below keeps it fresh with blue and white.
Use This Two Page Media Kit Sample
34. Instagram Media Kit Sample
This Instagram template below is an influencer media kit with a vibrant, youthful, and fun design.
Use This Instagram Media Kit Sample
35. One-page Media Kit Sample
People have shorter and shorter attention spans these days as everyone is constantly bombarded with ads and other stimuli. Get straight to the point with this brief but information-loaded one-page media kit.
Use This One Page Media Kit Sample
36. Small Business Media Kit Sample
Grow your small business by taking advantage of the media mileage! Keep your media kit content-driven with compelling information paired with a relevant design.
Use This Small Business Media Kit Sample
37. Lifestyle Media Kit Sample
This pretty lifestyle template below is a press kit that isn’t afraid to stand out with its soft, pastel colors.
Use This Lifestyle Media Kit Sample
38. Digital Advertising Media Kit Sample
Digital marketing is everywhere and it’s here to stay. The media kit template below uses an engaging mix of bold graphics, loud colors, and solid statistics.
Use This Digital Advertising Media Kit Sample
39. Product Media Kit Sample
This beverage product media kit is for a beer brand. Download this template in different formats and customize it to your needs. The media kit below is available to download in Adobe Photoshop.
Use This Beer Product Media Kit Sample
40. Clothing Company Media Kit Sample
Get the publicity that your clothing brand deserves! Create a stylish media kit by using the template below. Simply download and edit it accordingly. The clothing company media kit below is also available in Illustrator format.
Use This Clothing Fashion Media Kit Sample
41. Travel Magazine Media Kit Sample
Experience the abundance of nature with this travel magazine media kit template. Choose from multiple formats, including Microsoft Publisher, then download it to serve as your guide.
Use This Travel Magazine Media Kit Sample
42. Restaurant Business Media Kit Sample
This restaurant business media kit is appetizing in every way with its colorful cover page. This sample template is available to download in Illustrator, Word, and Apple Pages!
Use This Restaurant Business Media Kit Sample
43. Author Media Kit Sample
Are you a budding author? Take your publication to the next level with the help of the media! Download the sample media kit below in multiple formats, including Microsoft Word and Adobe InDesign.
Use This Author Media Kit Sample
44. Baking Business Media Kit Sample
Propel your bakery business forward with a winning press kit! The sample media kit below features delectable desserts on its cover page.
Use This Baking Business Media Kit Sample
45. Hotel Media Kit Sample
When promoting your hotel, photos and information should be your priorities. This hotel template below contains key information on amenities and location; and it features a stunning photo on its cover page as well.
Use This Hotel Media Kit Sample
46. Franchise Business Media Kit Sample
Take your franchise business to the next level! Get the right publicity and watch your business grow tenfold! Use the sample media kit below as a helpful guide.
Use This Franchise Business Media Kit Sample
47. Food Blogger Media Kit Sample
Unsatisfied with your mediocre online stats? Tap the help of the press to get your food blog out there! This blogger template below highlights various noteworthy statistics.
Use This Food Blogger Media Kit Sample
48. Pet Care Media Kit Sample
Are you a cat or dog person? Give your furry friends the love and care they deserve by promoting their needs in a pet care media kit.
Use This Pet Care Media Kit Sample
49. Insurance Media Kit Sample
If you’re in the business of selling insurance, you want to cast the widest net possible. Tap the press for added exposure by creating a compelling media kit. For example, this insurance template below goes out of its way to print a company press kit.
Use This Insurance Media Kit Sample
50. Contractor Media Kit Sample
The job of an independent contractor can be a challenge sometimes. The responsibility to get clients falls entirely on you. Use media mileage to your advantage by investing in a press kit.
Use This Contracting Business Media Kit Sample
MEDIA KIT FORMAT
If you’re mulling over whether or not to engage the press to boost your brand’s exposure, it’s helpful to note several important elements that can maximize media mileage. Follow the basic format guide below to curate your own media kit.
1. Title
Your media kit needs an official title to inform the press on what you’re trying to promote through them. What the press are on the lookout for are key and interesting data- whether that be about your company, service, event, or product.
2. Overview
The point of a media kit is to provide as much useful information as you can. Of course, these are curated information and need to be presented in an organized manner. Your overview could include a basic information sheet, relevant statistics, a brief company background, contact information, links to websites and social media pages, etc.
3. Accomplishments
Your media kit can be an opportunity to showcase your achievements. Feature your company or project’s relevant milestones and other noteworthy accomplishments.
4. Graphics
A regular press kit merely presents information. But by going the extra mile with eye-catching graphics, it can be a chance to get creative. Including imagery and other graphics may be optional but nowadays, people just cannot discount the value of creativity and innovation.
FAQs
What is in a media kit?
A media kit should contain relevant information about whatever it is you’re trying to promote. These could include a company background or overview, contact information, images, list of services, etc.
What is a media kit for influencers?
A media kit for the social media influencer could be likened to a sales pitch. It is essentially a curated portfolio that is meant to attract support and sponsorship.
What is a media kit used for?
A media kit helps enable reporters and other members of the press to write about or promote a company, brand, or event.
Is a media kit necessary?
In some fields, yes, media kits are useful. Especially in the world of marketing and branding, a media kit can help your business gain added exposure and awareness.
How long is a media kit?
A media kit should focus on the quality of the content instead of the length. But it’s best to keep it brief but engaging by combining relevant information and compelling design.
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