100,000+ Ready-Made Designs, Docs & Templates to Start, Run and Grow your Business

Subscribe to Download

How to Write a Letter Announcing a New Product

Companies always try to find new ways to attract new customers while, at the same time, try to do what they can to keep their current ones. So, when they think that they finally found something that will help them achieve that, then naturally they would want to announce it to their customers. You may also see Letter Samples.

2562+ FREE LETTER Templates - Download Now Adobe PDF, Microsoft Word (DOC), Google Docs, Apple (MAC) Pages, Microsoft Excel (XLS), Google Sheets (SPREADSHEETS)

This is why companies write letters that announce their new products so that the people they send it to will know what it is, how much it costs, and what it does. This article is going to focus on how you are going to go about writing this type of letter for yourself.

New Product Announcing Letter Template

File Format
  • Google Docs
  • MS Word
  • Pages

Size: A4, US


How to write a new product announcement

Writing this type of letter is not as easy as one would assume. If you think that just describing the new product you have and sending it out to different people will help you get customers, then we are sorry to say that it will not happen that way unless you have the right elements. You have to make sure that your new product announcement is not only well-written, but it also caters to your business’ target audience. So, here are the things that you have to do in order to create a proper letter which announces a new product:

Identify your audience

If you do not know who your target audience is, then you will not be able to create the announcement for your new product. Think about it like this; you will not exactly be able to sell a heater to customers who are already living in a tropical country now, would you? The audience will dictate the tone, content, and language of the announcement. By tailoring your announcement to a specific audience, not only will you be able to make sure that the word gets out, but you are also making sure that the word gets out to the people you want. You have to make sure this happens so that those who might need your new product will learn that you are actually selling it in stores.

Get to the point

Make sure that you go straight to the point and immediately tell the reader that your business has a new product for sale. Do not try to be fancy and attempt to hook them into buying something before they even know you are making a sales pitch because it probably will not work. Just go for the simple route and state what you have to offer to your customers and why the customers should definitely get one.

Describe the product

Write a great description of the product’s main features. Do not explain every aspect of the product; just provide enough information regarding the benefits the product offers or the reasons why customers should be interested in what this new product has to offer. Think of it like a sales promotion where you do not give away too much, but just enough to get possible and existing customers to actually want to buy it and try it out for themselves.

Call to action

This is something that you definitely want to do as you want people to go out and buy your new product as soon as you announce it. You can go for the subtle route along the lines of, “Be the first to own this one-of-a-kind item!” or you can go for one that will attract customers by putting up promotions or special sales to those who are the first 100 to buy the product. You have identified your audience and you have shown them why the product is appealing and that they should acquire it as soon as they get the chance.

If done right, the call to action will inspire them to go out and buy your product, making for a successful new product announcement. You have to remember to include how, when, and where they may be able to purchase the new product. Otherwise, there would be no point to you announcing the new product if your customers will not even know how they will be able to get their hands on it.

Every business knows that customers are the lifeblood of their success. So, creating new products that will increase customer satisfaction is what will help ensure that they keep old customers and gain new ones. This means that announcing these new products is essential to making sure that customers are aware of what a business has to offer. So, be sure that whenever you write a letter for your new product, you do so in a professional manner and follow the steps above to help you.

You may also like

Read More Articles about


2540+ FREE & PRO Ready-Made Letter

Professionally Made, Easily Editable Templates to Get your Work Done Faster & Smarter

View All Letter Templates
Available in