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3+ Advertising Agency Business Plan Templates – PDF, Word

Every single day, we are treated to an endless flow of advertisements wherever we go. There’s ads on television and radio. When we connect to the internet, we see ads online before watching the video we want to watch. Sometimes it is found at the bottom part of the website that we are surfing on. Businesses go more than just an extra mile to promote their products. Sales shoot up to high numbers, proving to be beneficial for the company and its consumers. This is made possible by advertising agencies that make promotional content for companies.

17+ FREE & Premium Advertising Plan Templates - Download NOWBeautifully Designed, Easily Editable Templates to Get your Work Done Faster & Smarter.

Anyone who wants to start an advertising agency must write a basic business plan. It serves as the blueprint on how the business will be made. It is also a pitch to the investors who are willing to take a risk on your business. Business plan templates must be detailed and specific in content.

Advertising Agency Business Plan

File Format
  • Google Docs
  • MS Word
  • Pages

Size: A4, US


Advertising Agency Business Plan Template

File Format
  • PDF

Size: 5 MB


Advertising Agency Business Plan

File Format
  • PDF

Size: 2 MB


Writing an Ad Agency Business Plan

To start running an advertising agency, writing a business plan must be done first. The business plan helps convince the potential investors to take a risk on your business. Writing the business plan is as easy as these steps:

1. Write the background

First of all, your ad agency must have a name. It can’t go nameless or else it won’t be easily identified. Include a brief history of why you came up with the agency, its key players, location, and number of employees to be hired. Provide a list of things that your agency is set out to do in the business. Put in your brand position, client relationships and your wins and losses in the competition. Write a short vision of where you want to see your agency in the future. You may also see bar business plan templates.

2. Expound your goals

As a new player in the world of advertising, write about how you can be different from your competitors. Dig with it further by stating your methodology. State how you plan to put your theories into action and eventually fulfilling your goals. You need to tell the investors that your business is going somewhere and it can do great things. You may also see restaurant business plans.

3. State the finances

Include a budget of your business so the investors would know how much they will put in, given that your business plan will be approved. You can ask for the full amount or in parts, depending on the initial finances that you have. Each of the aspect in your business plan needs money to be fully operational.

4. Include appendices and proofread

Add some additional documents on your business plan. This makes your business legitimate to the investors. Documents such as tax returns can be added in the business plan. After writing the whole document, go over it one more time to clear up errors in spelling and grammar. You wouldn’t want to give your readers a headache with an unedited document after all. You may also see coffee shop business plans.

Digital Advertising Agency Business Plan

File Format
  • PDF

Size: 886 KB


The Money-Making Process of Advertising Agencies

Advertising agencies rake much money from their operations over time. It starts out little but it grows and expands itself to its full potential. With various forms of mass media available for advertisers to pitch their ads in, making money in this kind of industry has become a game of chance. You may also see cafe business plan templates.

This is how advertising agencies make money:

1. Getting clients

Advertising agencies get their clients through pitching. Now, pitching works as some sort of an audition where a company holds an open forum where ad agencies can pitch in their concept for the company’s marketing campaign. Whoever has the best pitch gets to be picked up by the company. After that, contracts are made and signed by the company and the ad agency. The agreement is usually about the ad agency getting the payment after the ad has been made, and how the people in it would be paid.

2. Conducting market research

Advertising is a tough industry to be in. Competition is everywhere and it is an endless cycle of besting out the other one. Advertisers do some market research to see where their agency stands along with others. They come up with ways on how to make their services better and getting more clients. Market research is an important step in knowing that to do when faced with bigger competition. You may also see successful business plans.

3. Creating advertising campaigns

This process is the most crucial of all. It is a long journey before an ad comes to life. It starts with a meeting where the client identifies the problem that they have with the company. The ad agency will find a solution to it. They would pool their ideas in to create an advertising campaign that will surely gain traction to the people. Research on the market is done as well. In the project, the creative team sets a timeline, sample budget, media platforms to use and hire the best people to work on with the ad. Ideas are put in. Some ends up getting used while some are not. The concept undergoes several revisions before it is approved and finalized.

When the final draft of the concept is finalized, the creative team starts making the ad. Advertisements today are mostly done through videos that can go in more than one media platform. They are given days or weeks to finish the ad. When the final edit is done, the ad will be shown to the client for approval. It is subjected to undergo multiple revisions before the final cut is distributed to the media companies. You may also see restaurant business proposals.

The ad agency’s creative team creates more than just one ad for the client. The ad is printed as flyer designs, newspapers and other printed mediums. Its video counterpart is sent to broadcasting stations and uploaded online. Once the ad is released, the company and the ad agency monitors its impact to the people. The sales of the company is also tracked to measure how effective the ad is. Successful or not, the client pays the agency for the work being done.

4. Promotions

Promotions is one of the ways an ad agency makes money. They promote their content in various media platforms and are being paid by the client based on this practice as well. Promotions can help in pushing brand awareness to the people. You may also see free business plan templates.

How Advertising Agencies Are Paid

It is no surprise that advertising agencies make a lot of money with the ads they make for clients. There are a lot of ways in which ad agencies are paid for the service that they give. These are the following:

1. Hourly rate

This is the most common practice in which ad agencies are paid. They are paid with the number of hours that they work on. There is a fixed cost per hour and these are tracked and summed up from the day the ad is worked on until it is done. The client usually pays after all the work has been done. It is profitable for the agency since the hours they worked on the ad are tracked and they charge the client with a certain amount. You may also see sample business plans.

2. Fixed pricing

This means that the client pays a fixed rate to the ad agency for a specific advertising campaign. With this method of payment, the agency can estimate the time and cost to accomplish the goals of the campaign. This is also a common practice in advertising, especially in website development. Fixed pricing makes it easy for the client to budget the project and it is transparent on both sides.

3. Value-based payment

This kind of payment happens when the client pays for the benefit that he has gained from the advertising campaign. The payment is also determined by the potential success of the campaign from the moment it is conceptualized. When the agency can yield great results in their campaign, they are given incentives which can help in paying their employees and have more funds for the operations. You can also see personal business plans.

4. Hybrid payment

In the case of hybrid payment, ad agencies are paid using two or more aforementioned methods.  It allows a balanced agreement on both parties. It is extremely flexible and beneficial for both the agency and the client if this payment method is followed. You can also read bar business plans.


Advertising is a lot more technical and artsy than what meets the eye. Making an ad takes a longer time and it is done with great effort just to promote a product. Like all industries, advertising has its fair share of ups and downs. The greatest lesson one could learn from it is to develop a more sharpened sense of creativity. You can also like freelance photography business plans.

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