Steps to Ensure a Smooth Transition and Maintain SEO Rankings
This checklist is a detailed guide designed to provide seamless website relaunch optimization for search engines. It enhances online visibility and success in the digital landscape post-relaunch. This SEO checklist focuses on weaving together a compelling narrative that enhances and embodies the unique identity of your brand during a Website Relaunch.
Instructions: Tick the checkboxes next to each task as you complete them to track your progress and ensure nothing is overlooked.
Site Architecture
No | Activities | Status |
1 | Ensure URL structure is SEO-friendly. | |
2 | Check navigation is user-friendly and intuitive. | |
3 | Make sure all pages are accessible within 3 clicks. | |
4 | Redesign the website's 404 error page. | |
5 | Establish a consistent and logical linking structure. | |
On-Page SEO
No | Activities | Status |
1 | Check each page has a unique title and description. | |
2 | Ensure correct use of header tags (H1, H2, H3). | |
3 | Make sure images are optimized and alt tags are used. | |
4 | Check for broken links or redirects. | |
5 | Ensure URLs are keyword-optimized. | |
Technical SEO
No | Activities | Status |
1 | Validate HTML/CSS. | |
2 | Test Speed and performance metrics. | |
3 | Set up Google Analytics and Search Console. | |
4 | Check robots.txt and sitemap.xml. | |
5 | Check the site for duplicate content. | |
Post-Launch
No | Activities | Status |
1 | Evaluate overall site performance. | |
2 | Monitor organic search traffic. | |
3 | Check page rankings for target keywords. | |
4 | Carry out site audit to find any issues post-launch. | |
5 | Analyze user behavior to understand any usability issues. | |
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