Marketing Brand Equity Checklist

Marketing Brand Equity Checklist

Instruction: As each task is completed, mark it off to ensure all aspects of brand equity are addressed.

Conduct brand awareness studies.

Evaluate brand associations and perceptions.

Analyze competitors' brand positioning.

Develop a clear brand positioning statement.

Identify key brand pillars for [Your Company Name].

Outline long-term vision (Target for 2060).

Plan for consistent brand communication.

Develop a strategy for social media engagement.

Track customer engagement metrics.

Prioritize brand-strengthening content.

Explore partnership opportunities.

Identify potential markets for expansion.

Conduct brand perception studies in new markets.

Develop a brand crisis management plan.

Monitor key metrics like brand awareness, loyalty, and assets.


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