Marketing Brand Equity Checklist
Instruction: As each task is completed, mark it off to ensure all aspects of brand equity are addressed.
⬜ | Conduct brand awareness studies. |
⬜ | Evaluate brand associations and perceptions. |
⬜ | Analyze competitors' brand positioning. |
⬜ | Develop a clear brand positioning statement. |
⬜ | Identify key brand pillars for [Your Company Name]. |
⬜ | Outline long-term vision (Target for 2060). |
⬜ | Plan for consistent brand communication. |
⬜ | Develop a strategy for social media engagement. |
⬜ | Track customer engagement metrics. |
⬜ | Prioritize brand-strengthening content. |
⬜ | Explore partnership opportunities. |
⬜ | Identify potential markets for expansion. |
⬜ | Conduct brand perception studies in new markets. |
⬜ | Develop a brand crisis management plan. |
⬜ | Monitor key metrics like brand awareness, loyalty, and assets. |
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