Advertising Rate Card Outline
I. Introduction
Overview of [Your Company Name]
Brief description of the company, highlighting its influence and reputation in the industry. Emphasize the wide-reaching impact of advertising with us, targeting a diverse and engaged audience.
II. Advertising Options
A. Digital Advertising
Banner Ads
Description | Sizes |
|---|
High-visibility placements available on the homepage, article pages, and sidebar sections, ideal for immediate impact. | 300x250 px (medium rectangle), 728x90 px (leaderboard), 160x600 px (wide skyscraper). |
Sponsored Content
B. Print Advertising
Full Page Ad
C. Half Page Ad
III. Pricing Structure
A. Digital Advertising Rates
Banner Ads
300x250 px: | $200 per day, ideal for short-term, high-frequency campaigns. |
728x90 px: | $150 per day, best for long-term visibility at a lower cost. |
160x600 px: | $180 per day, offering prominent positioning for brand presence. |
Sponsored Content
B. Print Advertising Rates
Full Page Ad
Half Page Ad
IV. Audience Demographics and Reach
A. Website Traffic Statistics
Monthly Visitors: | 500,000, demonstrating extensive reach and engagement. |
Average Session Duration: | 3 minutes, indicating high-quality, engaging content. |
B. Magazine Circulation
Monthly Circulation: | 100,000 copies, ensuring wide distribution. |
Demographics: | Age 25-45, predominantly professionals and decision-makers, 60% female, 40% male. |
V. Special Packages and Discounts
A. Bundle Offers
Combination of digital and print ads at a discounted rate, offering a holistic advertising approach.
Example: 20% off for a full-page ad and two weeks of banner ads, providing cost-effective cross-platform visibility.
B. Long-Term Contracts
V. Ad Submission Guidelines
A. Digital Ad Requirements
Format | File Size |
|---|
JPEG, PNG, GIF, ensuring high-quality and web-optimized visuals. | Max 150 KB, to ensure quick loading times without compromising quality. |
B. Print Ad Specifications
Resolution | Color |
|---|
300 DPI, guaranteeing sharp, print-quality images. | CMYK, the standard for full-color print processing. |
VI. Terms and Conditions
A. Payment Terms
B. Cancellation Policy
C. Liability and Indemnification
[Your Company Name] is not responsible for errors in ad content once approved by the advertiser, ensuring clarity in content responsibility.
VII. Contact and Booking Information
A. Booking Process
B. Contact Details
Contact person: | [Your Name], Advertising Manager, ensuring a direct and personal point of contact. |
[Your Company Email]: | For detailed inquiries and correspondence. |
[Your Company Number]: | For immediate communication and booking confirmation. |
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