Advertising Paid Media Performance Snapshot

Campaign Name: [Campaign Name]

Campaign Period: [Date] - [Date]

The performance snapshot for [Your Company Name] demonstrates a robust strategy and effective execution across various digital platforms. This report highlights key performance indicators (KPIs) for the fiscal year [Year].

I. Key Metrics

Total Ad Spend:	$50,000
Impressions:
Click-Through Rate (CTR):
Total Clicks:
Total Conversions:
Cost Per Click (CPC):
Cost Per Conversion (CPCo):
Return on Ad Spend (ROAS):
Average Order Value (AOV):

II. Platform Breakdown

Google Ads
Total Ad Spend:	$30,000
Impressions:
CTR:
Total Clicks:
Conversions:

Facebook Ads
Total Ad Spend:	$15,000
Impressions:
CTR:
Total Clicks:
Conversions:

III. Geographic Performance

Geographic Location	Total Ad Spend	Conversions	ROAS
United States	$35,000	2,800	500%
Canada
United Kingdom
Australia

IV. Device Performance

Device Type	Total Ad Spend	Conversions	ROAS
Mobile Devices	$35,000	2,800	500%
Desktop Devices
Mobile Devices
Desktop Devices

V. Ad Creative Analysis

The top-performing ad creatives included visually appealing images of adventure destinations and gear, accompanied by compelling ad copy highlighting limited-time offers and discounts for the summer season.

VI. Key Takeaways

1. The campaign generated a strong return on ad spend (ROAS) of [450%], indicating a successful advertising strategy.

2. Mobile devices outperformed desktop devices in terms of conversions and ROAS, suggesting a mobile-first approach for future campaigns.

3. [Facebook Ads] had the highest click-through rate (CTR), while [Google Ads] contributed the most to overall conversions.

4. Ad creative emphasizing summer adventure and discounts proved to be effective.

[Your Company Name]'s paid media performance in [Year] shows promising results. Continued focus on data-driven decisions and platform-specific strategies will be crucial for maintaining and improving these outcomes.

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