Advertising Paid Media Performance Snapshot
Campaign Name: [Campaign Name]
Campaign Period: [Date] - [Date]
The performance snapshot for [Your Company Name] demonstrates a robust strategy and effective execution across various digital platforms. This report highlights key performance indicators (KPIs) for the fiscal year [Year].
I. Key Metrics
Total Ad Spend: | $50,000 |
Impressions: | |
Click-Through Rate (CTR): | |
Total Clicks: | |
Total Conversions: | |
Cost Per Click (CPC): | |
Cost Per Conversion (CPCo): | |
Return on Ad Spend (ROAS): | |
Average Order Value (AOV): | |
II. Platform Breakdown
Google Ads | |
Total Ad Spend: | $30,000 |
Impressions: | |
CTR: | |
Total Clicks: | |
Conversions: | |
Facebook Ads | |
Total Ad Spend: | $15,000 |
Impressions: | |
CTR: | |
Total Clicks: | |
Conversions: | |
III. Geographic Performance
Geographic Location | Total Ad Spend | Conversions | ROAS |
United States | $35,000 | 2,800 | 500% |
Canada | | | |
United Kingdom | | | |
Australia | | | |
IV. Device Performance
Device Type | Total Ad Spend | Conversions | ROAS |
Mobile Devices | $35,000 | 2,800 | 500% |
Desktop Devices | | | |
Mobile Devices | | | |
Desktop Devices | | | |
V. Ad Creative Analysis
The top-performing ad creatives included visually appealing images of adventure destinations and gear, accompanied by compelling ad copy highlighting limited-time offers and discounts for the summer season.
VI. Key Takeaways
The campaign generated a strong return on ad spend (ROAS) of [450%], indicating a successful advertising strategy.
Mobile devices outperformed desktop devices in terms of conversions and ROAS, suggesting a mobile-first approach for future campaigns.
[Facebook Ads] had the highest click-through rate (CTR), while [Google Ads] contributed the most to overall conversions.
Ad creative emphasizing summer adventure and discounts proved to be effective.
[Your Company Name]'s paid media performance in [Year] shows promising results. Continued focus on data-driven decisions and platform-specific strategies will be crucial for maintaining and improving these outcomes.
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