Event Evaluation Advertising Form
Please complete each section of the form. Provide a rating of 1-5, 1 for Poor and 5 for Excellent, on some statements.
Event Name: [Event Name] | Evaluator: [Your Name] |
Event Date: [Date] | Date of Evaluation: [Date |
General Information
Statement | Rate | Comments |
Overall satisfaction with the event | [5] | Very lively and enjoyable. |
Quality of event advertising | | |
Clarity of event information in adverts | | |
Attractiveness of advertising materials | | |
Advertising Channels
Channel | Rate | Comments |
Social Media | [5] | Targeted ads were impossible to miss. |
Print Media | | |
Email Newsletters | | |
Outdoor Advertising | | |
Online Advertising | | |
Audience Engagement
Question | Rate | Comments |
Engagement level with adverts | [5] | Ads were engaging and caught attention. |
Relevance of adverts to target audience | | |
Call to action effectiveness | | |
Feedback received through adverts | | |
Budget and ROI
Aspect | Rate | Comments |
Appropriateness of budget | [5] | Seems cost-effective given the response. |
Return on Investment (ROI) | | |
Cost-effectiveness of channels used | | |
Additional Comments:
The festival's advertising strategy was generally very effective, particularly in print and social media channels. For future events, consider reducing the frequency of online banner ads to avoid the feeling of being overwhelmed. |
Evaluator’s Signature:
[Your Name]
[Job Title]
[Month Day, Year]
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