Ride Sharing Customer Profile
Prepared By : | [Your Name] |
Company Name: | [Your Company Name] |
Date Prepared : | [Date] |
I. Demographic Information

Full Name: | Grace Brooke |
Age | 32 |
Gender: | Female |
Location: | Orlando, FL 32801 |
Occupation: | Marketing Manager |
Income Level: | $70,000 annually |
II. Ride History
Total number of rides taken: 200
Frequency of rides: Weekly
Preferred ride types: UberX, Lyft Plus
Average distance traveled per ride: 5 miles
Peak ride times: Weekday evenings, weekends
III. Preferences
Preferred pickup/drop-off locations: Home, office, favorite restaurants
Ride-sharing service preference: Lyft
Preferred vehicle type: Standard
Preferred payment method: Credit card
IV. Behavior Patterns
Rating behavior: The average rating given to drivers is 4.8
Response to promotions/offers: Actively redeems promo codes and discounts
Usage patterns during special events or holidays: Increased usage during holidays and special events
Feedback provided to drivers or customer support: Occasionally provides feedback on cleanliness and friendliness of drivers
V. Customer Satisfaction Metrics
Overall satisfaction rating with the ride-sharing service: 9/10
Likelihood to recommend the service to others: Very likely
Areas of improvement based on customer feedback: Faster pickup times during peak hours, more driver availability in suburban areas
VI. Engagement with Additional Features
Usage of additional services: Occasionally orders food delivery through UberEats
Participation in loyalty programs or rewards systems: Enrolled in Lyft Rewards program
Engagement with in-app features: Frequently uses split fare feature when riding with friends
VII. Communication Preferences
Preferred language for communication: English
Frequency of communication: Prefers minimal notifications, only for important updates
VIII. Special Notes or Comments
Regular user with a high satisfaction rate, but occasionally experiences longer wait times during rush hours.
Provides detailed feedback when prompted, indicating a strong interest in the quality of service provided.