Free Marketing Manager Checklist

Define campaign goals (e.g., brand awareness, lead generation, sales increase).

Set SMART objectives (Specific, Measurable, Achievable, Relevant, Time-bound).

Align goals with overall business strategy.

Conduct market research to define target demographics.

Identify customer pain points, needs, and behaviors.

Create buyer personas for better campaign targeting.

Develop marketing strategy (content, digital, traditional media, etc.).

Select appropriate marketing channels (social media, email, PPC, etc.).

Define key messaging and unique selling propositions (USPs).

Plan promotional offers or discounts if applicable.

Set the campaign budget and allocate funds across channels.

Ensure alignment between marketing goals and budget.

Allocate necessary resources (team members, software tools, etc.).

Track expenditures to stay within the allocated budget.

Develop content strategy (blogs, videos, social posts, etc.).

Ensure content is on-brand and aligned with messaging goals.

Create a content calendar for consistent publishing.

Review and approve creative assets (ads, graphics, copy).

Set campaign launch date and key milestones.

Define task deadlines for team members (design, content, ads).

Ensure all tasks are completed ahead of launch.

Define KPIs (click-through rates, conversion rates, ROI).

Set up tracking systems (Google Analytics, social media insights).

Monitor and adjust campaigns based on real-time data.

Review all marketing materials for accuracy, clarity, and consistency.

Ensure all content complies with legal and regulatory standards.

Check that branding guidelines are adhered to (logos, fonts, colors).

Analyze campaign performance against KPIs.

Gather feedback from the team and stakeholders.

Document lessons learned and identify areas for improvement.

Create a report for upper management, summarizing results.

Plan for follow-up communication with leads or customers.

Schedule post-campaign promotions or content to maintain engagement.

Prepare for future campaigns based on current feedback.