Brand Letter of Intent
[Date]
[Second Party Company Name]
[Second Party Company Email]
[Second Party Company Number]
[Second Party Company Address]
Dear [Recipient Name],
I am writing on behalf of [Your Company Name] to formally express our interest in entering a strategic co-branding partnership with [Second Party Company Name]. Having seen your success in [product category], we believe partnering could greatly enhance our competitive edge in the [health and wellness] industry.
We propose a partnership to co-develop and co-market a new line of [premium fitness apparel] under a unified brand strategy. The collaboration will merge [Your Company Name]'s design expertise with [Second Party Company Name]'s strong consumer base in fitness, aiming to reach millennial fitness enthusiasts in North America and Europe.
Objectives and Goals
This partnership aims to achieve the following goals:
Brand Awareness: Increase brand recognition for both [Your Company Name] and [Second Party Company Name] through joint marketing campaigns across digital, social, and retail channels. We expect to increase brand visibility by at least [00]% in the first six months.
Product Launch: Develop and launch the first co-branded product line, including [gym apparel], with the target to generate $[00] million in revenue in the first year.
Market Penetration: Expand our combined reach to 500,000 new customers across North America and Europe, using shared customer insights and joint loyalty programs.
Key Terms and Conditions
Duration: We propose an initial partnership term of 18 months, beginning March 1, 2050, with an option for extension upon mutual agreement.
Roles and Responsibilities:
[Your Company Name] will lead the design, development, and production of the co-branded product line.
[Second Party Company Name] will manage the distribution and marketing efforts, including online platforms and in-store promotions.
Both parties will share joint responsibility for strategic marketing decisions, including pricing, advertising, and promotional campaigns.
Financial Terms: The partnership will operate under a 50/50 revenue-sharing model from the sales of the co-branded product line. Additional compensation will be agreed upon for milestone-driven marketing campaigns.
Brand Protection: Each company will retain full ownership of its intellectual property, with mutual agreements on licensing and co-branding usage. Both parties will have equal access to brand assets for marketing purposes.
Confidentiality and Non-Disclosure
Both parties agree to maintain confidentiality regarding all proprietary and business-sensitive information exchanged during the negotiation and development process. Any confidential information will only be shared on a need-to-know basis within the teams involved.
We are eager to discuss this partnership further and would appreciate the opportunity to meet with your team to review the terms and align on final details. Let's meet in early January 2050 to outline the partnership plan and proceed with due diligence, aiming for a formal agreement by February 2050.
We acknowledge that this Letter of Intent is non-binding and serves only as an expression of our shared interest in moving forward with this collaboration. We look forward to working with you and your team to create a mutually beneficial partnership.
Sincerely,
[Your Name]
[Your Job Title]
[Your Company Name]
[Your Company Email]
[Your Company Number]
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