What Is a Letterhead?
The labels, texts, and/or graphic elements found at the top portion of a letter paper or stationery is referred to as a letterhead. The letterhead usually includes the company name, logo, address, phone and fax numbers and email address. Aside from business cards, letterheads also serve as supplementary promotional material for your business.
How to Create a Letterhead?
Having a well-formatted letterhead design greatly helps you maintain your company’s branding. Moreover, it would establish credibility and exhibit professionalism. To get you started, we have provided you six easy to follow steps in creating an effective letterhead.
1. Draw an Outline
Before you start creating a sample letterhead in computer software, grab a pen and paper first then sketch a draft of the design you want to achieve. This way, you will have a clear idea of how the text and image/s will fit together.
2. Choose a Program
After you have an outline, choose a program that would enable you to design a letterhead. You can make use of Adobe Illustrator, Adobe Photoshop, Microsoft Word, Microsoft Publisher, and Apple Pages. If you want to save time and effort, this page has loads of ready-made letterhead templates which you can purchase or download for free.
3. Select the Right Colors and Fonts
A study from Loyola University in Chicago reveals that colors increase brand recognition by 80%. Selecting the right colors and fonts is the key to a beautifully designed letterhead. Choose a color scheme that would look modern and would best represent your company. Keep in mind that a letterhead is a brief introduction of your business which is why it should elicit a good impression on the reader. In selecting fonts, make sure that it is legible in both print and digital media. Remember to keep it simple yet visually attractive.
4. Type in the Details
Now that you have selected the colors and fonts, start typing in the necessary details. For a business letterhead to serve its purpose, it needs to have the company’s name, address, and contact details. You may also include your company’s tagline if you want to. In entering the details, it would be helpful if you use a hierarchy in your design. This means that the most important information should be positioned in a way that would be accessible to the readers.
5. Add a Logo
Make your company recognizable by attaching a logo in your letterhead. An ideal spot for a basic logo is at the top of the letterhead just beside or above the company’s name.
Take time to review your design and save it afterward. To make your branding consistent, it would also help if you use the same letterhead format or design in creating an envelope. There are letterhead and envelope mockups in this site that you can utilize or take inspiration from. Statistics show that brand presentation consistency increases a company’s revenue by 23%.
How to Use Letterheads in Adobe Photoshop?
A letterhead is not just pieces of information about a business, but it represents it. Every company should own one. You need to realize that a letterhead will reflect your business. When you send business letters, messages, and notes together with your letterhead on them, people will have an opinion about your corporate business or small business. So, to help you make a letterhead that will be a representation of your business, follow these simple steps:
1. Keep Your Letterhead Professional
Always keep a professional letterhead. Take note that the people will quickly judge base on what they see. Use fonts that will not make your letterhead look cheap. The all-in-all look of your stationery, with your business letterhead, will wrap up your business. Make a professional impression to people. Making a professional-looking letterhead will make your business have a positive impact on people.
2. Be Creative
Secondly, you have to decide on the design or look of your personal or company letterhead. Always make sure that your designs will harmonize with each other. You can search for sample letterheads online and use it as your basis, Don't decide on the designs without planning because your name and your company's name are at stake. When you settle on the design of your letterhead, always try to make sure that your designs will reflect on your business. You have to be creative to make a unique letterhead for your personal or business letterhead. Never incorporate designs that do not represent your business.
3. Add Your Company Logo
Aside from letterheads, company logos represent businesses. You have to include your company logo on your letterhead. Decide where you should place your logo on the letterhead. Make sure that your logo is easy to point out in the letterhead. Make sure that the pixels on your logo image are right so that the logo is visible.
4. Put Your Company Name and Details
Your simple letterhead should also have the company, restaurant, or travel agency name to distinguish it from others. You will also have to add the company address. This way, people will know where your business' location. Another thing, you will have to include your company contact information, website, and social media accounts (if you have any). However, adding social media accounts may inquire too much space on your letterhead, and letterheads are just small pieces of information. So, it's really up to you if you want to add the information or not.
5. Use a Letterhead Template
Of course, using letterhead templates will make your work easier. So, as part of your branding use high-quality templates for your letterhead. We have different letterheads that you can use specifically for your business. These letterheads are customizable in Adobe Photoshop. This program has artistic tools that will help you edit your template. You will not go wrong with Adobe Photoshop and a template. Always remember, give your template the best finishing touches to give your business an edge among others.
Should all the Pages Contain the Letterhead?
Letterheads are necessary for the branding of the company. Therefore, the first page must contain it. However, overdoing the letterhead might bring alternative outcomes. Therefore, keep it simple. In the following pages of your stationery, simply use the date, page number and the name of your recipient if necessary. Use the same color template as your logo.
Is providing Contact Information a Must in a Letterhead?
A letterhead without an address is incomplete. It then just advertises your company without any introduction or purpose. Therefore, you must include some contact information, preferably an email address or phone number if its a letterhead. If it is a letter envelope, the phone number is a must.