Did you know that the oldest surviving image is almost 200 years old? In fact, it took 8 hours for a camera obscura to capture it. It means humans love to preserve memorable events, places, and people in their lives. Today, you can have plenty of shots as you want in just a click and photography businesses are growing. To better promote it, you can have our selections of beautiful and elegant Photography Flyer Templates that are available in Word, Pages, Publisher, Illustrator, and Photoshop. Get this 100% customizable and easily editable files available in (US) 8.5x11 inches + Bleed. Download now!
How to Make a Photography Flyer in Word
U.S. Photography Industry is undeniably developing. A study conducted by IBISWorld research group reveals that portrait and business photographers make an annual revenue of $10 billion in 2019. Moreover, the industry hires more than 230,000 people and holds approximately 185,000 businesses such as portrait photography, wedding photography, advertisement photography, and other related photography services. With that, tight competition in the photography market is no joke. A study reports that 60% of photographers are most likely to give up in the first years of their business. So you want to enter the photography business? One of the marketing strategies you need to do is to create an effective marketing tool. In this short guide, we presented practical and easy-to-follow tips to craft a winning photography flyer.
1. Identify the Purpose
Before creating content for your photography flyer, make sure to determine its purpose. Is it used for advertising your photography services? Are you inviting potential clients to attend your photography event? Or, are you selling photography products? Questions like these will help you focus on a specific objective. In creating your promotional flyer, always remember to pay attention to the most relevant message. This way, you give readers an idea of what your flyer is all about.
2. Create a Concise Content
Your simple flyer doesn't have to be cluttered. An effective one directly communicates to a target audience. Thus, creating a short and direct message is important. Present details such as the name of your photography business, tagline, a brief description of your products or services, your location, and contact details. You only have a few seconds to hook your audience's attention. So, formulate a snappy and catchy headline. It's one of the significant parts of your flyer. One way to create a headline is to present a benefit or offer.
3. Feature the Best Image
Content plus images is a great combination. It's more interesting than just words alone. Since you are working on a photography business, it's also a great idea to feature one of your best photographs. That way, readers will see the initial results of your services. Use high-resolution and compelling pictures. For instance, if you are inviting people to attend your photography event, use a remarkable photo of your event last year in your photography event flyer.
4. Balance the Texts and Images
Once you already have your content and images, it's time to organize the flow. Whether you are planning to create a minimal or creative flyer, always consider the use of white spaces. It provides readers with direction and allows them to internalize your information. Too much information and graphics may off-put readers. Balance your content with your desired images. You may split two paragraphs using bullet points or separate sections. Or, you can use a single yet stunning image.
5. Download a Pre-made Photography Flyer Template
If you are not still confident to create your own design, you can look for the best options. You may opt to download a photography flyer template that matches your preferences. Feel free to check out available sample flyers on this website. Once you have chosen your preferred template, download, open, and edit it using MS Word. Its design and editing tools are easy to utilize to help you incorporate some personal touches.
