Table of Contents
- 6 Steps for Conducting a Marketing Analysis
- 8+ Marketing Analysis Templates
- 1. Marketing Analysis Template
- 2. Marketing Analysis Report Template
- 3. Marketing Competitive Analysis Template
- 4. Marketing SWOT Analysis Template
- 5. Marketing Situation Analysis Template
- 6. Sample Marketing Analysis Report Template
- 7. Sample Marketing Situation Analysis Template
- 8. Product Marketing Analysis Template
- 9. Digital Marketing Analysis Template
8+ Marketing Analysis Templates
It is important that a business is able to market itself to its customers. In order to do so, information on the business’s current marketing strategies and that of its competitors must be acquired. The way to do that is by doing a market analysis. This article will provide you with the information you need so that you are able to conduct one properly.
6 Steps for Conducting a Marketing Analysis
Step 1: Understand the purpose of your marketing analysis.
This is something that you should do as the purpose will essentially tell you what kind of information you are going to acquire. Are you doing it to better understand your target audience? Perhaps you’re doing it to learn more about your business’s marketing situation? Make sure that you fully understand the purpose of the analysis.
Step 2: Understand your current marketing situation.
It is important that you first understand where your business stands in terms of marketing. This means that you will need to look into the different areas of your business that involve marketing and assess their effectiveness. Make sure you point out what it is that you have managed to cover.
Step 3: Know who your business is supposed to be marketing to.
You must be able to figure out who your business’s ideal customers are. By doing this, you can better understand if you are actually marketing to the right people. Take a look at your current customer base and determine if whether or not your business is managing to reach out to its supposed target audience.
Step 4: Gather data on your marketing strategies.
It is important that you know what kind of marketing strategies your business has implemented and you will also have to see just how effective they are in bringing in your intended target audience. Provide descriptions for each one and state as to whether or not they are successful.
Step 5: Analyze the marketing of your competition.
It is usually best to also understand how your competition is fairing in terms of marketing. This will help you see if there is anything that they are doing that your business can use as well, or if there are things that they are doing wrong that you can avoid.
Step 6: Make suggestions.
Once you are done analyzing all of the information that you’ve managed to gather, come up with the suggestions. These would be any actions that you think should be done based on what it is that you have managed to find. Be sure that these suggestions can actually help improve your business’s marketing situation and strategies.
8+ Marketing Analysis Templates
1. Marketing Analysis Template
In the event that you are required to make a document that will aid you in your marketing analysis, then this is the template for you. Should you download it, then know that you will need to use either Google Docs, Microsoft Word or Apple Pages so that you’ll have an easy time opening and editing it.
2. Marketing Analysis Report Template
Let’s say that you were given the task of analyzing the marketing situation of your business and that of the industry. As soon as you’re done, you will have to create a report based on the results. Consider downloading this template so that you can make a document that shows all the information you’ve gathered along with the conclusion and suggestions you’ve made.
3. Marketing Competitive Analysis Template
No matter what kind of business you decide to open, you should expect to have competition. The one way to stay ahead of them is by being able to market your business successfully. Download this template so that you can conduct a competitive analysis that will help you make important marketing decisions.
4. Marketing SWOT Analysis Template
When it comes to marketing, you should know that will always be things that you will need to look out for that can either cripple or improve your efforts. With this template, you should be able to conduct a SWOT analysis that will tell you everything that you need to know regarding your business’s current marketing strategies and efforts.
5. Marketing Situation Analysis Template
A business has to know its own marketing situation if it wants to know what can be done in order to improve it. By downloading this template, you should be able to conduct an analysis that will help you get all of the information you need to know where your business stands in terms of marketing.
6. Sample Marketing Analysis Report Template
After you are done conducting a marketing analysis, you will have to inform your employers about the results. To help you with that, you should consider downloading this template. Having it means that you’ll easily be able to prepare a report regarding what you’ve managed to uncover through the analysis.
7. Sample Marketing Situation Analysis Template
Should you wish to learn more about your business’s current marketing situation, then what you will need to gather as much information as you can on your current marketing tactics, that of your competition and their effectiveness. Download this template now so that you can conduct an analysis that will tell you all that you need to know.
8. Product Marketing Analysis Template
stanford.eduBeing able to successfully market products is something that many businesses aim to do. If you’re trying to figure out the best way for your business to market its products, then be sure to download this template. Having and using it allows you to acquire information on your current marketing strategies, deducing whether they’re effective, and help you make important decisions based on the results.
9. Digital Marketing Analysis Template
jennifersteel.comIf you wish to learn how your business is fairing in terms of its digital marketing, then you should definitely download this template. With it, you can easily conduct an analysis that will tell you the effectiveness of your business’s digital marketing efforts and if there’s anything that needs to change or improve.
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