When you are planning the sales procedure for your product or services, you would want to assess the basic strengths and weaknesses which will govern your sales proceedings. A SWOT analysis template can be an effective way to calculate risks, threats and help you optimize the sales plan you are about to undertake.
5 Steps to Write a Sales SWOT Analysis
Step 1: Use a Simple Design
The objective of your SWOT analysis is to put forward the basic information of your product or services and assess the sales objective on the basis of its strengths, weaknesses, opportunities, and threats. Therefore you can choose a simple design for the process so that it is understood by everybody in your team. Usually, a two by two matrix serves as a standard design for SWOT analysis.
Step 2: Set Achievable Targets
When you are performing your SWOT analysis, make sure the sales targets you are setting are not too far-fetched. The first step towards making a good sales plan is to understand the market for your product and accordingly set realistic targets. In this way, you can achieve your targets in the given frame of time and keep the team motivated.
Step 3: Identify Your Opportunities
It is crucial to correctly identify the factors that are going to work in your favor, while you are performing the SWOT analysis. The opportunities that come your way will help you to balance the risks you face and you need to exploit them properly at suitable occasions.
Step 4: Asses Your Threats Correctly
Write down the potential threats categorically on your SWOT analysis chart. If you are not mentioning them correctly, chances are that your assessment may turn out to be erroneous. This may lead to poor planning where risk management is not well performed and hence it will affect your sales figures.
Step 5: Focus On Accuracy
Last but not least, while performing the SWOT analysis, pay special attention to accuracy. No one can definitively predict the results of a sales plan, but the variations and the fluctuations can be minimized by accurate assessments and proactive planning. Therefore it is mandatory that you include information as transparently as possible and try to bring out the most accurate results through your analysis.
5+ Sales SWOT Analysis Templates
1. Retail SWOT Analysis Template
This is a business analysis template that helps to create a very easy SWOT analysis for retail-related business projects. It is available in A4 and US letter size and supports Google Docs. It is easily editable, easy to use and business size fonts are used. This can help your sales project by giving it a perfect platform for SWOT analysis. Made specifically for the retail industry, this SWOT template is special because of the invaluable content it offers you – all of which is neatly organized and professionally written, to make the maximum impact.
2. SWOT Analysis Template With Instructions
This is a small business competitive analysis template in Word document form which explains the process of SWOT analysis with a list of clear instructions to follow. It helps in focusing on your strengths, minimizing the risks and taking the greatest opportunities that are available to you. This template is useful in planning your sales objectives. Enable all your self-driven employees with the simplest SWOT analysis template they’d ever come across.
3. Export SWOT Analysis Template
Export is a form of sales when your product or services are distributed in an area that is away from the source of production. In this type of sales, we must consider different parameters that can help us optimize the procedure. This SWOT analysis example provides a detailed analysis of strengths, weaknesses, opportunities, and risks that might arise in such a business. It is useful to study the analysis and work on your export plans to obtain desired results. A lot of example ideas are given in the template which makes it very easy to use, and also ensure the users have some triggers for ideas.
4. Simple Sales SWOT Analysis Template
This SWOT analysis for marketing is neat and simple in appearance and can help you inspect the qualities and shortcomings in your sales plan. You can assess them thoroughly and find out the factors that are working in your favor and the factors that are posing a threat towards your objective. These assessments will help you re-evaluate your plan and finally let you optimize it in the best way possible. With a lot of colors and pre-filled example content, this template easily differentiates itself from the rest on the list.
5. Onarch’s Sales SWOT Analysis Template
This business plan SWOT analysis template is part of Onarch’s Growth Strategy Toolkit, which helps in determining the areas of strengths, weaknesses, opportunities, and risks in your sales plan and the ways to counter it to produce the best results. It performs SWOT analysis and points out the positive and negative aspects of your business plan so that you can improve them. We highly recommend this template particularly if you are going to document it for future reference. The professional design of the template makes it very appealing.
6. Standard Sales SWOT Analysis Template
This marketing SWOT analysis template is based on a manufacturing company that relies on distributors to take their product to the end-users. This type of template is useful for assessing the risks and factors that can affect the sales of your product if you are involved in a business-to-business company. Irrespective of the type of business you manage, this PDF template is the best tool you’ll find to evaluate it on several parameters, particularly because of the well-thought-out preloaded content on the template. Download it, use a PDF editor to remove the content you don’t need, and you’re ready with a customized template.