Producing marketing tools may not be expensive, but may eventually become costly if you have a lot to market about. In order to save on your expenses, it would probably be best to go with something that can be used for multiple purposes, some kind of an all-in-one marketing material.
If you’re looking for such thing, then you might be interested in our collection of multipurpose brochure templates. These templates are all in the tri-fold category, which will give you enough space for your content. If this is indeed what you need, go ahead and check out the templates below.
1. A cover page that demands attention: A brochure’s cover page is meant to attract attention from prospects, but to simply attract is not enough, the cover page should demand attention from prospects. Between the two, being able to demand attention is much more effective since it only goes to show that the design of the cover page is enough to get people to grab a copy of the brochure. For a cover page to be able to demand attention, it should be uncluttered, have an image that stands out, have the business’ logo, and a phrase that makes the reader want to know more.
2. A compelling text that’s worth focusing: Aside from the cover page, the content on the brochure should also be able to attract readers, and it should be make readers focus on it. Oftentimes, people would pause on the cover design and make them think whether or not the content are worth reading. If the cover page was able to stimulate their curiosity, then they will most likely move on to the next page where the text can be found. If the text is compelling enough, then readers will focus on it and be able to gather the information that you wish to convey to them.
3. Color for setting the tone: We already know that the addition of colors to a design can help set the mood of the message that you are trying to convey. Other than that, a colored reading material is also able to effectively retain a reader’s attention, encouraging them to continue on reading. Again, in terms of the tone, a neutral color scheme is ideal for conveying a more professional or serious business message.
4. The right type and size of font: Aside from the color scheme, the type of font can also contribute in setting the tone of the brochure. If you’re message is serious and conveys professionalism, then either a Serif or Sans Serif type would be a good choice. But regardless of the message’s tone, never ever go with Comic Sans. Also, make sure that your font is large and clear enough for reading, you wouldn’t want your readers to squint a lot just to be able to read what’s written on your brochure.
5. Strategic use of white space: When we say strategic use, we are actually referring to a fair amount and a balanced use of white space. The purpose of using white space is it allows the images and text to be distinguishable from one another, and it effectively de-clutters the design of the brochure. Also, white space can be used for drawing attention to important details on the brochure.
6. Organization of content through text boxes: One advantage of the tri-fold brochure type is that it allows you to organize the text effectively with its multiple panels, and this makes the content easier to read. However, if you’ll be writing a lot more message that further needs to be organized properly in order for it to be highly readable, you might want to put them in text boxes. This way, the content will look a lot more organized and become even easier to read.
7. Using the right fold: As mentioned earlier, the tri-fold type is perfect for writing lots of content that require organization. But, there are also other types of brochures that allow you to do the same, they only vary with the way the paper stock is being folded. The type of fold can be decided by two factors: the designer’s preference, and the main content of the brochure.
8. Graphical elements to give life to the brochure: And lastly, the graphical elements to further make the brochure even more lively. We already mentioned that the color is meant to set the mood and enhance the look of the brochure, but the graphical elements are intended for providing a visual representation of the products and services being highlighted on the brochure. And just like colors, images, and illustrations can also help in enhancing the look of the brochure design.
1. Choose a type of brochure that fits your purpose: In case you hadn’t known yet, there are various type of brochures that you can choose from, each one having a specific purpose. In relation to that, the types of brochures are mainly varied according to the number of folds and the way the paper stock is folded. If you’re looking into fewer content and large spaces, then the bi-fold type may be what you need. However, if you’re planning to write multiple content and not so much on images, then the tri-fold might be the perfect choice. Know your purpose first in order to narrow down the types that you can use.
2. Decide on a theme that matches your business: In terms of theme, it refers to both the branding identity of the brochure, as well as the complexity or simplicity of the design. With regards to the brand identity, it has always been advised to go with something that matches your business, and this is mainly because having a consistent theme throughout your business can help clients and other businesses identify you easily. However, even with the pre-determined branding identity, you may still need to decide whether to go with a minimalist brochure, or something that’s a bit on the fancy side, although this may greatly depend on the tone of your message.
3. Identify the target audience: After deciding on factors that rely on your business’ image, you will then need to incorporate factors that are based on your audience, and it is always best to have a specific group of people whom you are making your brochures to. This group of people is referred to as the target audience, and you want to make sure that your brochures appeal to them. When making your brochures, make sure to learn about your target audience, what their preferences are, and how to attract their attention, and once you know all that, incorporate it on your brochure.
4. Make use of a brochure template: Now that you have gotten all the pre-design tasks out of the way, it’s time for you now to actually start designing your brochures, and to make it easier and less stressful on your part, it might be best to make use of a brochure template. As you have seen from this article, we have shown you around ten tri-fold brochure templates that we have gathered from multiple sources, you can use any of those as your base layout. This way, you will only need to make the necessary modifications to the design and add the required content instead of starting all the way from the bottom.
5. Proofread your content for any errors: The last step in the process is something that you can actually do early on while still designing your brochure—proofreading. This refers to checking the content for any errors and making sure that all the necessary information have been written. As said earlier, you can actually do some proofreading while in the process of designing your brochure, this will help make the final proofreading a lot easier and less time-consuming.
1. Bi-Fold Brochure: The bi-fold brochure consists of a single fold that can either be right in the middle, or slightly off-centered. The former is also referred to as a half-fold, wherein the entire brochure is divided equally and the two panels have an equal measurement. The latter, on the other hand, is something that could either be the designer’s preference, or for putting emphasis on certain aspects of the brochure. Since this type is by far the easiest to make, many businesses go with this for making their brochures.
2. Tri-Fold Brochure: This type of brochure basically consists of two folds that divide the entire brochure into three regions. Just like the bi-fold type, this one can further be divided into different sub-types depending on how the side panels of the brochure are being folded. The common tri-fold has its side panels folded together towards the same side of the paper stock, while its variation—the z-fold—has its side panels folded towards opposite directions.
3. Gate-Fold Brochure: Even though the gate-fold brochure also consists of two folds and three regions, it can not be counted as a tri-fold because of how it is used. The two folds for this type of brochure are further apart than the tri-fold, resulting in a wider middle panel and narrower side panels. Almost always, only the middle panel is used for the content, with the side panels used only for decorative elements. When the side panels are folded, its edges meet together in the middle, resembling a gate that is being closed.
Most tri-fold brochures have a size of 8.5″ by 11″ when opened, which is equivalent to a regular letter-sized paper.
Be creative, be unique, and go straight to the point without using big words.
Whatever you are trying to market, these tri-fold brochure templates are indeed what you need, and you won’t even have to worry once they’re out there. These brochure templates have been designed by professional graphic artists, they all have an exceptional design, and they are all fully and easily editable. What more do you need?