How to Create a Multi-Purpose Brochure
For almost any situation involving the marketing and promotion to draw interest to your organization, group or business, a brochure can come in handy. Are you looking for a cost-effective all-in-one marketing material? The multi-purpose brochure can be a great tool to promote and advertise your business brand. Here, we present helpful tips to create a meaningful multi-purpose brochure.
1. Choose a Type of Brochure that Fits your Purpose
There are plenty of brochure types available. This includes but not limited to fold brochures like bi-fold, tri-fold, roll fold, accordion fold, and gatefold type. Each type has its own purpose. So, you have to choose one of those for you to be specific. Select the type that you think is suitable for your client’s needs. For instance, if you want to have lesser content and large spaces for your content brochure, then the bi-fold brochure-type is recommended. The bi-fold brochure is the most commonly used type because of its simplicity. However, if you're planning to write multiple contents and not so much on images, then the tri-fold might be a perfect choice. Know your purpose first in order to narrow down the types that you can use.
2. Plan for a Theme that Matches your Business
The theme refers to both the branding identity of the brochure and the complexity or simplicity of the layout and design. You have to make sure that your brand identity is something that matches your business. Having a consistent theme will enable clients and other businesses to identify you easily. For example, you may opt to go with a minimalist brochure or something that's a bit on the fancy side. It depends on the tone of your message or content.
3. Consider your Target Audience
Brochures attract potential clients to explore the content thoroughly. A well-designed multi-purpose brochure considers the target audience. You will then need to incorporate factors that are based on your audience, and it is always best to have a specific group of people whom you are making your brochures for. Know what their preferences are and how to attract their attention. Make sure that your brochure content appeals to your intended audience. That way, your brochure can be an effective tool to promote your brand.
4. Download a Suitable Multi-purpose Brochure Template
After getting all the pre-design tasks out of the way, it's time for you to actually start designing your brochures. To make it easier and less stressful on your part, it might be best to make use of a brochure template. Check this website and look for some template ideas. You can actually use the built-in brochure design for added convenience. You may edit it using Photoshop (PSD), InDesign, and other available formats.
Before getting it on print, proofread the content. The credibility of your business relies on the quality of your brochure's content. That is why proofreading your content is very important. You need to check for errors not only in spelling or grammar but also in the information itself. After proofreading the content, the only thing left to do is to print your business brochures.