Scott Cook had once said, “A brand is no longer what we tell the consumer it is; it is what consumers tell each other it is.” In other words, the easiest way to get your business to develop and grow is to get referrals. For this reason, referral letters are made. A referral letter is written by a person to highlight the skills and the qualities of the person being referred to. Such letters are required to be written in all kinds of businesses and organizations. This includes real estate business too. And to write referral letters for real estate, Real Estate Referral Letter Templates are used.
5+ Real Estate Referral Letter Templates
1. Collection Letter Referral to Agency Template
2. Request Deferral of Interest Payment Template
3. Free Sample Real Estate Letter Template
5 Steps to Write a Real Estate Referral Letter
Step 1: Provide the Required Basic Details
A referral letter is like any other formal letter. Hence, the format needs to be the same as that of any other formal letter. You need to start the letter by giving an introduction about yourself. In other words, you need to tell the recipient who you are. Provide the required details such as your full name, the name of the organization you work for, your official title, and your full contact details. Keep in mind to keep this information limited to a short paragraph.
Step 2: Follow With a Salutation
As already established, a referral letter is no different than any other formal letter. Accordingly, you need to start with a proper salutation. It might just happen that you don’t know who the recipient of the letter is. In such cases, you can just address the letter as ‘to whom it may concern’. However, if you do know the recipient, make sure to address him or her directly to make the letter feel more personalized. This is to be followed by the salutation such as ‘Dear Mr./Mrs./Ms./’ along with the person’s surname.
Step 3: Write the Introduction
The salutation in the letter is to be followed by the introduction. The introduction should include a few main points such as the reason why you are writing the letter, the person you are referring to, and the title and position you are recommending for the person. This is the section where you also need to mention your relationship with the individual you are writing the letter. Mention details about how you are related to the person you are recommending.
Step 4: Write the Reference Details
The net section of the letter will include the main body. This part can be divided into three sections. The first section is where you need to say who is the person you are recommending while also explaining the link you have with that person. You need to describe how you came to know that person, the duration for which you have known the person, and other relevant details. The second section needs to include the details of the person you are recommending including his or her skills and abilities and how that person is fit for the task or the role. In the last section, you need to explain what authority you have to refer to the other person. In other words, you need to convince the reader that you are in that position that the reader should trust your referral.
Step 5: End on a Strong Note
With a formal letter, no matter what kind you are writing, you need to start strong as well as end strong. This means that you have to end the letter on a strong note. Provide a brief overview of what you said in the letter and emphasize on one or two specific points that you made earlier. Also, you need to tell the reader that you would make yourself available to provide more information on the topic if required. Make sure that the reader understands that you wrote the letter without any pressure from anybody or any hesitation.
4. Real Estate Referral Letter Template
A real estate referral letter is drafted to speak on behalf of someone else’s work experience, skills, traits, and qualities in the field of real estate. The letter, also known as a letter of recommendation, provides as the character certificate of that person. If you want to write such a referral letter, then you need to make use of this professional letter template. This template can help you write the perfect real estate referral letters for your needs.
5. Real Estate Reference Letter in PDF
It is crucial to know how to write reference letters, no matter what kind of business you are involved in. Such letters, used properly, are powerful tools and can not only get you more clients but also more increase your sales. You too can write such letters for you and your client’s needs if you just make use of this basic letter template. This template can be used to write the perfect referral letters for real estate.
6. Real Estate Management Referral Letter
Referral letters are written to refer someone to the required person or organization by highlighting his or her qualities, skills and achievements. Such letters are also required to be written for real estate purposes. If you are in a situation where you have been tasked with the writing of this reference letter but you do not know how to, don’t fret. We are here to help. With this Real Estate Management Referral Letter template, you can make good referral letters that are sure to get accepted.