Event Brief

• Establish event purpose and objectives.

• Identify the target audience.

• Determine the event scale.

• Choose a compelling event theme.

• Set key performance indicators (KPIs).

Venue and Catering

• Select an appropriate venue.

• Arrange site visits.

• Prepare and confirm the venue contract.

• Determine catering needs and select providers.

• Confirm menu and dietary accommodations.

• Marketing and Communications.

Marketing Plan Creation

• Design invitations and promotional materials.

• Schedule and implement promotion strategies.

• Prepare press releases and media kits.

• Monitor registration and ticket sales.

Execution and Evaluation

• Confirm all logistics and staff roles.

• Coordinate with vendors and partners.

• Create a detailed event day schedule.

• Implement an on-the-day crisis management plan.

• Conduct post-event evaluation.