Marketing Training Schedule
This comprehensive training is designed to equip our marketing and sales team members with the essential skills and knowledge to excel in today's dynamic business landscape. We encourage active participation and collaboration to maximize learning outcomes. Please find below the detailed schedule for each day of the program.
PROGRAM OVERVIEW |
Program Name: Marketing Mastery | Trainer: Matt Adamson |
Duration: January 10, 2051 - January 15, 2051 | Participants: Marketing team members, Sales team members |
DAY 1: MARKETING FUNDAMENTALS
Session 1: Introduction to Marketing | Session 2: Understanding Your Target Audience |
Time: 9:00 AM - 11:00 AM | Time: 11:30 AM - 1:30 PM |
Topics: Marketing concepts, importance, and trends. | Topics: Audience segmentation, buyer personas, and market research. |
DAY 2: DIGITAL MARKETING STRATEGIES
Session 3: Digital Marketing Overview | Session 4: Social Media Marketing |
Time: 9:00 AM - 11:00 AM | Time: 11:30 AM - 1:30 PM |
Topics: Digital channels, SEO, SEM, and content marketing. | Topics: Social media platforms, engagement strategies, and analytics. |
DAY 3: EMAIL AND CONTENT MARKETING
Session 5: Email Marketing Best Practices | Session 6: Content Marketing Strategies |
Time: 9:00 AM - 11:00 AM | Time: 11:30 AM - 1:30 PM |
Topics: Building email lists, effective campaigns, and automation. | Topics: Content creation, distribution, and storytelling. |
DAY 4: ADVERTISING AND ANALYTICS
Session 7: Pay-Per-Click (PPC) Advertising | Session 8: Marketing Analytics |
Time: 9:00 AM - 11:00 AM | Time: 11:30 AM - 1:30 PM |
Topics: Google Ads, bidding strategies, and ad optimization. | Topics: Key metrics, data analysis, and reporting tools. |
DAY 5: STRATEGY DEVELOPMENT
Session 9: Marketing Strategy Planning | Session 10: Case Studies and Group Discussions |
Time: 9:00 AM - 11:00 AM | Time: 11:30 AM - 1:30 PM |
Topics: Setting objectives, budgeting, and campaign planning. | Topics: Real-world examples and group exercises. |
DAY 6: CERTIFICATION AND CONCLUSION
Session 11: Final Assessment | Session 12: Certification Ceremony and Wrap-up |
Time: 9:00 AM - 11:00 AM | Time: 11:30 AM - 12:30 PM |
Topics: Test on training material and practical application. | Topics: Award certificates and closing remarks. |
Note: Schedule subject to change. Please arrive on time for each session.
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