Free Startup Brand Identity Checklist

Apply this checklist to ensure a strong identity that perfectly depicts your startup's unique essence. Tick the items once they have been completed.

Brand Strategy

• Define your business mission and vision

• Identify your target audience

• Research your competitive landscape

• Decide your brand positioning

• Create brand personality traits

Brand Name

• Brainstorm potential brand names

• Check Brand name’s availability

• Check domain name’s availability

• Register your brand name and domain

• Secure social media handles

Brand Logo and Tagline

• Create a unique and memorable logo

• Logo must represent brand identity

• Choose brand colors and font

• Design a consistent logo for all platforms

• Create an engaging tagline

• Register your logo trademark

Brand Typography

• Clear and legible fonts

• Reflective of the brand's tone and style

Brand Voice

• Define your brand’s communication style

• Adopt uniform tonality across platforms

• Document a style guide for content creation

• Create uniformity in visual content

• Consistent use of brand terminologies

Brand Touch Points and Experience

• Build a user-friendly website

• Create engaging social media profiles

• Provide excellent customer service

• Develop memorable packaging design

• Consistent customer experience across all touchpoint

• Delivers on brand promises and fosters positive associations

Brand Guidelines

• Documented brand guidelines outlining usage of logo, colors, fonts, etc.

• Distributed to all stakeholders to maintain consistency in brand representation

Prepared by: [Your Name]

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