Free Marketing Brand Style Checklist

Logo

Color Palette

• Clear, high-resolution logo

• Logo consistently used across all marketing materials

• Logo variations for different backgrounds (dark/light)

• Primary Colors: #FFA500 (Orange) and #00AACC (Aqua)

• Secondary Colors: #FFFFFF (White), #F8F8F8 (Light Gray)

• Consistent use of colors in all brand materials

Typography

Slogan

• Primary Font: Helvetica Neue

• Secondary Font: Lato

• Font sizes and styles consistent across all materials

• Catchy and memorable slogan:

"Illuminate Your Skin, Embrace Your Glow"

Photography

Brand Voice

• High-quality product images

• Consistent photo style (bright and natural)

• Models represent diversity and inclusivity

• Photos showcase product benefits and application

• Consistent tone: friendly, informative, and positive

• Use of clear and concise language

• Maintain a customer-centric approach

Website

Social Media

• Mobile-responsive design

• User-friendly navigation

• Consistent branding and color scheme

• Quick loading times

• Regular posting schedule

• Engaging content mix (product highlights, skincare tips, customer testimonials)

• Consistent branding across all social media platforms

Email Marketing

Print Materials

• Branded email templates

• Personalized subject lines and content

• Mobile-friendly design

• Consistent frequency of emails (e.g., weekly newsletter)

• Business cards, brochures, and packaging with consistent branding

• High-quality paper and printing

• QR codes for easy access to the website

Advertising

Events and Promotions

• Consistent brand messaging in advertisements

• Targeted ads on social media and relevant websites

• A/B testing for ad effectiveness

• Coordinated events with branding elements

• Promotions and discounts with clear terms and conditions

• In-store displays and signage with the brand's aesthetic

Brand Guidelines

• Maintain a comprehensive brand style guide

• Share the guide with all team members and stakeholders

• Regularly review and update brand guidelines