Free Marketing Sponsorship Assessment

Sponsorship Opportunity Details:

Name of Event/Organization:

Event/Organization Website:

Event/Organization Description:

Sponsorship Proposal Overview:

Summary of Sponsorship Proposal:

[Company Name] has been presented with an opportunity to sponsor the [Marketing Event], one of the premier technology events of the year. The proposal includes various sponsorship packages to enhance our brand's visibility and reputation in the tech industry.

Marketing Objectives:

What are the specific marketing objectives for this sponsorship opportunity?

1. Increase brand awareness in the tech industry in [Year]. 

2. __________________________________

3. __________________________________

Target Audience:

Describe the target audience for the event/organization:

C-level executives, tech enthusiasts, investors, and innovators from various industries seeking the latest technological advancements.

Alignment with Brand Values:

How does this sponsorship opportunity align with our company's brand values and mission?

[Marketing Event] shares our commitment to innovation and technological advancement. It offers a platform to showcase our products and expertise, reinforcing our position as a tech leader.

Key Benefits:

List the key benefits and advantages of participating in this sponsorship:

1. Exclusive access to the event's VIP lounge. 

2. ___________________________________

3. ___________________________________

Budget and Investment:

Total sponsorship investment requested:

$ [00000] USD

Breakdown of sponsorship costs:

1. Gold Package: $ [00000] USD

2. ___________________________________

3. ___________________________________

Marketing Activation:

Outline the marketing activation opportunities and strategies for our brand during the sponsorship (e.g., signage, social media, onsite presence, etc.):

1. Event signage with our logo. 

2. ____________________________

3. ____________________________

4. ____________________________

Competitive Analysis:

Are our competitors involved in this sponsorship opportunity? If yes, how?

Yes, Competitor A is also a Gold Sponsor with a similar booth and speaking opportunity.

Measurable Outcomes:

What key performance indicators (KPIs) will be used to measure the success of this sponsorship?

1. Increase in brand mentions on social media. 

2. ___________________________

3. ___________________________

4. ___________________________

Risk Assessment:

Identify potential risks or challenges associated with this sponsorship and how they will be mitigated:

1. Risk: Low attendee turnout due to unforeseen circumstances. 

2. _________________________________

3. _________________________________

4. _________________________________

Approval and Next Steps:

Who within the company needs to approve this sponsorship opportunity?

1. Approval needed from the Marketing Director and CEO.

2. _______________________________

3. _______________________________

What are the next steps if approval is granted?

1. Contract negotiations 

2. Initiate marketing campaign planning 

3. _______________________________

4. _______________________________

Additional Comments/Notes:

Include any additional comments or notes relevant to this assessment:

This sponsorship presents a unique opportunity to position [Company Name] as a tech industry leader in [Year]. The proposed benefits align well with our marketing goals for the upcoming year.