Sales Collateral Design Rubric

Project Information

Project Name: [Project Name]
Project Date: [Month Day, Year]
Client Name: [Your Partner Company Name / Second Party]
Project Manager: [Sarah Johnson]
Sales Team: [John Smith, Emma Davis]
Reviewer: [Michael Anderson]

Project Overview

[Your Company] is launching its latest product, the [Product Name A], a cutting-edge quantum computing solution. The goal of this collateral is to create excitement among potential clients in the technology sector and showcase the revolutionary features of [Product Name A].

Sales Collateral Objectives

Generate interest and inquiries from potential clients.
Educate the audience about [Product Name A]'s capabilities.
Establish [Your Partner Company Name / Second Party] as a leader in quantum computing technology.

Target Audience

Primary Audience: CTOs, IT Directors, and technology enthusiasts.
Secondary Audience: Researchers and academia interested in quantum computing.

Sales Collateral Details

Type of Collateral: Brochure and digital presentation.
Format: Both print and digital for versatility.
Distribution Channels: Company website, email campaigns, industry conferences.

Design Requirements

Brand Guidelines: Follow the [Your Partner Company Name / Second Party] brand guidelines for color scheme, typography, and logo usage.

Visual Elements: Include high-resolution images of [Your Partner Company Name / Second Party] and [quantum computing labs].

Typography: Use the company's approved fonts - [Arial and Helvetica].

Content Requirements

Key Messages:

Unlock the Power of Quantum Computing.
[Product Name B]: Your Gateway to Quantum Advantage.

Product/Service Information: Detailed specifications of [Product Name B], its applications, and case studies.

Unique Selling Points (USPs):

Unprecedented Processing Speed.
Enhanced Data Encryption.
Seamless Integration with Existing Systems.

Call to Action: "Schedule a Demo" for interested clients.

Design Elements

Layout:

Two-fold brochure design.
Product images on the front page with key messages.
Detailed specifications and USPs on the inner pages.

Images/Graphics: High-resolution images of [Product Name B] and quantum labs.

Colors: Use [Company] brand colors - Blue (#0073e6) and Gray (#333333).

Review and Approval

Internal Review: Marketing and Sales teams to review the draft collateral.
Client Review: Client review scheduled for [Month Day, Year].

Timeline

Activity	Date
Design Phase	[Month Day, Year] to [Month Day, Year]
Review Phase
Final Delivery

Budget

Design Budget: [$10,000]
Printing/Distribution Budget: [$5,000] for printing and [$2,000] for distribution.