Sales Annual Collateral Review

Prepared by	Date	Department
[YOUR NAME]	[DATE]	Sales Department

I. INTRODUCTION

As a crucial part of evaluating our sales progress and success throughout the past financial year, it is essential to conduct an annual review of our sales collateral. This operation enables us to assess our performance, identify shortcomings, and strategize for the upcoming year. The process requires a thorough analysis of various sales metrics, customer feedback, and the overall business landscape. Many factors contribute to the success of our sales force, and our collateral plays a vital role. The evaluation and subsequent recommendations will illuminate areas that need improvement.

II. DESCRIPTION OR SUMMARY

This review encompasses all sales collateral – case studies, whitepapers, e-books, product demos, and testimonials - used throughout the past year. The analysis primarily focuses on the efficiency and effectiveness of these collaterals in meeting set sales targets and increasing customer engagement. It captures feedback from customers, sales representatives, and potential leads to present an accurate picture of our outreach efforts. Notably, it also includes a rundown of our performance against the current market trends. The assessment ends with an overview of our competitors' collateral strategy, emphasizing how we can gain a competitive edge.

III. EVALUATION OR ANALYSIS

The following table provides a succinct yet comprehensive analysis of our sales collateral performance under various metrics:

Collateral Type	Usage Frequency	Customer Response	Overall Effectiveness
Case Studies	High	Moderate	Good

IV. RECOMMENDATIONS

Develop more customer-centric collateral - focusing on addressing their needs.
Improve the visual appeal of the collaterals for easier absorption of information.

V. RATING OR SCORE

The overall rating for our sales collateral performance this year on a scale from 1-10 is: 7

While our score of 7 suggests a generally satisfactory performance, it underscores various areas where concerted efforts for improvement are crucial. The moderate customer response to some of our collaterals signals a need for a more client-centric approach. Additionally, the limited usage of certain collaterals like e-books stresses the necessity for a more varied content strategy. The evaluation should serve as a motivation to better align our collateral with market trends and to consistently strive for improvement.

VI. CONCLUSION

In conclusion, the annual sales collateral review has been vital in identifying areas where we are doing well and where we need to improve. It is evident that several of our collaterals are effective and have contributed immensely to our sales performance. However, some need a revamp to make them more customer-centric and appealing. More so, this provides an opportunity for us to continually innovate and adapt our strategies to the ever-changing market trends. By implementing the proposed recommendations, we are confident about improving our sales performance in the upcoming year.