Simple Style Guide
I. Introduction
A Simple Branding Style Guide outlines the fundamental elements of a brand’s visual and communicative identity. This guide ensures consistency across all platforms and materials.
II. Brand Overview
Brand Name
Company Name: [Your Company Name]
Mission Statement
[Your Company Name] is committed to advancing technology with a focus on sustainable solutions and innovative design.
Brand Values
Innovation
Sustainability
Integrity
Excellence
III. Logo Usage
Logo Variations
Primary Logo:
Description: The primary logo features the brand name "[Your Company Name]" alongside an emblem symbolizing forward-thinking and progress. It should be used in all major brand communications to maintain a consistent brand presence.
Usage Guidelines:
Use the primary logo on all official documents, websites, and promotional materials.
Ensure the logo is placed on a contrasting background to maintain visibility.
Maintain the minimum clear space around the logo, equivalent to the height of the 'B' in "BrightFuture."
Secondary Logo:
Description: The secondary logo includes a simplified version of the emblem and is used where space is limited or a more compact version of the logo is required.
Usage Guidelines:
Use the secondary logo in smaller formats where the primary logo may not be legible.
This version is suitable for social media profiles, small promotional items, and other applications where space is restricted.
Ensure the secondary logo maintains its legibility and visual integrity on all backgrounds.
Logo Restrictions:
IV. Color Palette
Primary Colors
Color | Hex Code | RGB | CMYK |
|---|
Bright Blue | #007BFF | (0, 123, 255) | (100, 50, 0, 0) |
Sunny Yellow | #FFC107 | (255, 193, 7) | (0, 24, 97, 0) |
Secondary Colors
Color | Hex Code | RGB | CMYK |
|---|
Cool Gray | #6C757D | (108, 117, 125) | (0, 0, 0, 50) |
Soft Green | #28A745 | (40, 167, 69) | (70, 0, 50, 0) |
V. Typography
Primary Typeface
Font Family: Open Sans
Styles: Regular, Bold, Italic
Usage: For all body text and headings.
Secondary Typeface
Font Family: Roboto
Styles: Regular, Bold
Usage: For subheadings and captions.
Example Usage:
Headings: Open Sans Bold, 24pt
Body Text: Open Sans Regular, 12pt
VI. Imagery
Photography Style
Guidelines: Use high-resolution images that convey innovation and sustainability. Images should be bright and focus on technology and people.
Graphic Elements
Icons: Use simple and clean icons that align with the brand’s visual identity. Icons should be consistent in style and color.
VII. Tone of Voice
Brand Voice
Characteristics: Professional, approachable, and confident. Use clear, concise language and avoid jargon.
Writing Guidelines
Example Phrases:
VIII. Contact Information
For any questions or clarifications, please contact:
Name: [Your Name]
Email: [Your Email]
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