How to Create a Company Brochure in Adobe Photoshop
Give prospects and investors a good impression of your company by creating informative and elegant brochures. Here, you'll learn how the best company brochures are done if you're planning to make them using Adobe Photoshop.
1. Decide on a Type of Brochure
The first thing that you'd want to do before creating your brochures is to decide on a type, and there are a couple of them that you can choose from. Depending on your preference, you can go with the basic ones such as the bifold and trifold brochure types, or you can go with the more complex ones such as the roll fold or accordion fold types. Also, each of these types has its own way of delivering their content, so be sure to choose the appropriate one.
2. Gather Image, Photos, or Illustrations
Even if you're planning to make a company brochure with a simple or minimalist layout, adding images or graphical elements to it can actually add to the quality as long as they're relevant to the business. These creative objects can also be used to supplement the content and make it easier for the readers to understand what they're reading. Gather as many images or photos as you want; you can simply choose which ones to use and which ones to set aside in the succeeding steps.
3. Open Adobe Photoshop
Because of Adobe Photoshop's straightforward and highly intuitive interface, even those with very little knowledge of graphic design can manage to pull off impressive projects with it. Considering you already have Adobe Photoshop installed on your computer, all you need to do is to open the software and start a new project. Afterward, you can start working on the initial layout by putting together the images that you've gathered, while setting aside space for the text.
4. Start Writing the Introduction
Every company brochure should start with an introduction, and this enables the reader to learn more about the company other than what they have to offer. A business brochure's introduction should briefly narrate how the company was being put together while indicating milestones and some notable people. Additionally, the brochure's introduction should also define the company's mission and vision to inform the readers that they're planning to achieve.
5. Write the Main Content of the Company Brochure
After working on the introduction, you can start writing the main content of the advertising brochure. Here, you can start making a list of the different products or services that the company is offering. But rather than just provide readers with information about what they can get, you should instead inform readers about how they can benefit from those products or services. This is because prospects are more compelled when they are given answers to their why and how questions.
6. Design the Company Brochure's Cover Page
The cover page of a modern brochure serves to provide prospects with an initial impression of the company, which means it needs to be designed impressively. The cover page should contain the company's logo design as well as the company profile since it is also meant to communicate the company's identity. And once you're done with the cover page, you can start finalizing your company brochure and have it ready for printing.