How to Make a Conference Brochure in Adobe Photoshop
A conference brochure is a pamphlet that is mainly designed to invite delegates to a conference event. It contains information about the conference program, venue, speakers, travel arrangements, and other salient details. Conference brochures will help you out in communicating your conference event to specific target guests or organization. These brochures explain what the conference agenda is all about, as well as highlight events and detail contact information. It is usually used in medical and business organizations.
Organizing a conference event is not easy. It takes a lot of time and effort for you to promote and to convince your target guests. You need a fully utilized brochure to help you advertise your conference event. To make sure that all of the information is there and persuasive enough for your target guests to attend your conference, here are the following instructions below to help you out with making a conference brochure by using Adobe Photoshop.
1. Identify the Target Guests
Conference organizers like you must aim the event to a specific group of people. Identify your target guests for you to ensure the brochure must offer crucial benefits for these particular people only. The guests could be teachers, health organizers, senior executives, and more.
2. Elaborate the Benefits
The conference brochure must elaborate on the following strong benefits to the target guests in attending the conference. You must make a compelling pitch that would convince them to attend your conference. Provide an opportunity of inviting famous guest speakers, successful demonstrations of a product, showcasing professional skills, and more. The target guests must be able to get something in return for attending your conference event.
3. Provide Some Design Elements and Comprehensive Information
For you to save time, you can simply download a conference brochure template sample that you can easily customize and print in no time. In the template, you can choose a bifold brochure type or a trifold brochure type. Enhance the layouts with your desired designs and make sure the font sizes and styles are readable for the target guests.
Other than providing some design elements, you must also consider the comprehensive information to be included in the conference brochure. According to a trusted source, most of the conference target guests would ask frequent questions that are related to the registration, payments, travel, catering, accommodations, and even cancellations. To make it easy for them to sign up for the event, you must include full registration details, costs, discounts, and most importantly, the conference contact information.
4. Include the Conference Program
For more details, you must also include the conference program with the specific itineraries and details of each session to guide the target guests to manage their free time. Let the target guests be informed of the conference's overall session, which includes the presentations, workshops, and other activities.
Since you are dealing with professional people here, it is essential to make things accurate. Proofread the overall conference brochure and look for some glaring errors. If you spotted some mistakes, feel free to revise the brochure before printing it.