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Competitive Analysis Google Docs Templates

Identify Your Competitors' Weaknesses and Strengths with Template.net's Free Competitive Analysis Templates in Google Docs! You Can Do Business SWOT Matrix or SWOT Analysis or Target Market with Our Templates. Excel with Your Competitive Advantage with Our Editable Templates' Help! Download Your Competitor Marketing Plan Template and Other Templates Now!See more

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  • Do you need help in gaining that competitive edge? Then our professionally made competitive analysis templates are exactly what you need! Each one can easily be edited with the web-based application Google Docs, meaning that you can customize them in whatever way until they suit your needs. Not only that, but we also offer a good selection of these templates in other formats. So if you need them in .docx or even in PSD, then all you have to do is choose from our available list. Start downloading them now or join any of our subscription plans to enjoy all of our high-quality templates today!

    What is a Competitive Analysis?

    Conducting this type of analysis means that you gain information on rival businesses in the industry. It tells you things like how they're using their websites and social media pages to attract customers or the quality and success of their products and services. So whether it's a retail store, hotel, or even a coffee shop, conduct a competitive analysis so that you'll learn everything that you need to about them.

    How to Create a Competitive Analysis in Google Docs

    1. Know Who Your Competitors Are

    The first step when doing any competitive analysis is for you to know who your competitors are. This means that you need to identify which ones are a present threat to your business and which ones have the potential to become one. Be sure to write down their complete names, and if you like, you can arrange them based on who you have to prioritize acquiring information on. 

    2. Figure Out Their Strengths

    You must understand what it is that your competition is doing right. This will help you see if whether or not your business has the same strengths or if there are ways for you to acquire those same strengths. So what is it about them that makes them so great? Is it their products? The quality of their customer service? Make sure to figure all of their strengths out so that you include them in the document.

    3. Know Their Weaknesses

    If they're doing things right, then they're also probably doing wrong things. You need to figure out what it is that they're having difficulty with or what mistakes they are making that you can capitalize on. Gaining all of this information can tell you if these weaknesses are present in your business or help you come up with prevention methods to ensure that they won't be a problem for you. 

    4. Take Note of the Strategies They're Using

    Now, take note of precisely what it is that your competitors are doing to help them succeed. Try to see how they advertise their products and/or services and what methods they use to attract and retain their customer base. Make sure that whatever details you manage to learn are accurate.

    5. Use the Results for Comparison

    When you're done, use whatever it is that you have managed to figure out and apply this to improve your business. See if there are any strengths that you can take advantage of or if there are areas of opportunity that you can take that your competitors have not. Perform a thorough analysis of your own business so that you'll have an easier time during the comparison.

    6. Utilize Google Docs

    Once you have acquired all of the information you need, you still have to collate and write the document. It's best to use Google Docs as it has all the tools and options that will allow you to make your competitive analysis document. Also, the fact that you can access it via any web browser and everything is saved automatically is extremely convenient and beneficial on your end.