What is a Survey?
In a broader sense, a survey is a method of gathering information from a predefined group of individuals or respondents. It bears a significance in the research field since it allows professionals to assess thoughts, opinions, and feelings. Moreover, it helps researchers unfold important information in their respective fields. A survey is composed of a series of questions ought to be answered by the respondents. A survey questionnaire may consist of open-ended questions or close-ended questions.
In business, a survey helps companies measure awareness and satisfaction. Market research also helps businesses understand their target market and find out their competitors’ strengths and weaknesses. With the right survey methodology, a company can stay on top of their game.
How to Create a Printable Survey
To make sure that the data you gather will be relevant to your company, your survey questionnaire should be carefully constructed. Don’t worry though, you will not go through the survey making process empty-handed; we have provided you five simple steps to accomplish this important task.
1. Know Your Goals
What particular information would you like to know? Are you trying to measure customer satisfaction? Employee satisfaction? Job satisfaction? Patient Satisfaction? Or would you like to acquire customer feedback on the products and services you offer? Knowing your goal will give you a definite direction and a clear idea on how to construct your questions later on. Moreover, it helps you identify which research method (qualitative or quantitative) are you going to apply to gather necessary data.
2. Write an Introductory Statement
In this part of the document, you have to communicate to the respondents your goals in conducting the survey and how they could help attain these goals. If you are conducting a customer feedback survey, you may explain to the respondents that the results will help you improve customer service for added customer satisfaction. In addition, assure the respondents that the information they will provide will remain confidential and these are for research purposes alone.
3. Start With Demographic Questions
Demographic information enables you to fully understand the personality and characteristics of a certain group. You may include demographic questions such as age, gender, ethnicity, geographical location, household income, and marital status.
4. Ask Effective Questions
There is no standard format in writing the questions, however, make sure that they are understandable and simple. You may create a multiple choice questionnaire to make it simpler for the respondents to answer your survey. Try your best to limit your questions to ten because consumers usually have a short attention span. On average, a survey response rate is at 30%.
If you are having a hard time formulating questions, you may download editable and printable satisfaction survey template on our site.
5. Interpret Data
After you have collected the necessary information from your respondents, the next thing you will do is to analyze and interpret the data. After which, make use of the results you obtain from your research to make necessary adjustments such as improving your services or upgrading your products. Lastly, ask yourself, are the goals achieved?