The Merriam-Webster Dictionary defines tournament as a series of games or contests that make up a single unit of competition, the championship playoffs of a league or conference, or an invitational event. A tournament is an exciting event featuring skills and stamina of athletes and other participants. It's good to let everybody know about it; one good way of doing so is by making a promotion flyer bound to inform and entice everyone to cheer for their respective bet.
1. Gather the Basics
Start your task by gathering all the necessary details for the marketing flyer content. These details include tournament event specifics like schedules, places, ticketing outlets, and other corresponding details. People need to know about these details because it will be part of their deciding factor, if they will attend or not. To add, if it's a charity tournament event, indicate the purpose and to which foundation or organization the proceeds will go.
2. Design with Striking Imagery
Simple flyers need to be designed brilliantly to draw attention from the crowd. Make use of communicative and good angled photos for the layout. Place the imagery in good spots, but don't let it occupy the whole space, leave some space for other design elements. Striking imagery will make a flyer look better thus calling more attending audiences. In addition, you must also decide on the size of the flyer; a typical flyer size can be anything from A7 to A4.
3. Use Eye-Catching Fonts and Colors
Pair your good placement of imagery with eye-catching colors and fonts. In order to have harmony in your advertising flyer, every element must complement each other. Bold fonts and colors call out people's attention, but don't make it too overpowering. Using bold design is a clever choice, however it must be aligned perfectly with the overall purpose and goal of the promotional strategy.
4. Include a Call to Action
Write a call to action (CTA) in your flyer to convince people to act on something for your benefit and theirs. With effective CTAs, the flyer builds excitement allowing the reader to dig more deeply or buy event tickets. Add in also contact information in the simple flyer to link customers back to you.
5. Print in High-Quality Paper
A good design deserves to be printed on good paper. Enhance the overall appearance of the sample flyer with high-quality printing materials because it will really make a big difference. Print in full color to achieve better results.
6. Distribute in Strategic Areas
Once you have done the task of designing and printing, choose various strategic areas where you can distribute the creative flyers. Public areas like malls, marketplaces, parks, and others qualify as strategic places since people commonly gather and mingle in these areas. Whatever you do, always think creatively.