How to Make a University Brochure in Microsoft Publisher
Universities are academic institutions that provide a broader range of programs because they offer undergraduate and graduate programs and classes. Statista says that back in 2017, 55% of adults aged 20 to 21 years old were enrolled in colleges or universities. Compared to 1970, the number of enrolled students increased in 2017. This data goes to show that a lot of people want to get degrees and become successful. But because there are a lot of universities in the USA, the competition is so strong. Aside from providing the best quality of education to their students, it's also their goal to get potential students' attention to enroll in their universities.
Now, it's time to get things done and start advertising your humble university. One of the ways to do that is through brochures. So, we've prepared some steps to help you make yours:
1. Add Colors
Colors can affect different moods and emotions. They can make you happy, sad, or calm. So, you should use them in the school brochure. Choose colors that look good together to make an attractive design on the brochure. Remember, some colors don't seem favorable to look at when together. You can also use your university staple color because it creates consistency for your brand.
2. Be Informational but Not Boring
Simple brochures tell information about your university. You can share your services, your university's history, and your goals there. However, you have to keep your limits. Avoid falling into the trap of sharing a lot of details about a particular topic. This can lose the interest of people. Some people don't want to waste their time reading that. All you need to do is only to give the important details that people have to know.
3. Put Pictures
Keep people's eyes busy with the images on your editable brochures. Pictures are powerful things that can affect your readers. You can communicate ideas through the use of pictures. All you have to do is to pick the best photos that fit your brochure. You also have to keep in mind that you need to use high-quality images. So, when you print the brochure, the image still looks great.
4. Make it Attractive
One of the most important things you need to do is to make the creative brochure attractive. This is necessary because you have to hook a college student or students to read it. You can make the brochure layout unique so that it stands out from others. Find inspiration from other brochures, and you can incorporate your own signature style on it. To add, you may use different typographies, but you have to limit them to three. This way, the text on the brochure will not look cluttered.
5. Add a Call to Action
You have to make the readers do something after they read the modern brochure. How do you do that? Add a call to action. This is an effective strategy to encourage readers to act on your invitation. Your call to action should sound inviting to the audience. This way, there'll be a possibility that they'll respond to your call to action.