What Is a University Newsletter?
A university newsletter is a printed or digital document that schools or universities use to communicate with their subscribers. It contains news, updates, and other kinds of information that may be of interest to students, alumni, or university employees.
How to Make a University Newsletter
According to the Campaign Monitor, newsletters should be sent to subscribers at least once a month and not more than twice a week. If you’re planning to send one to convey updates about the university, don’t hesitate to refer to our list of guidelines below.
1. Know Your Target Audience
The difference between ordinary ads and newsletters is that the latter is sent only to subscribers. When you’re making newsletters, it has to appeal to your target audience. Most likely, your audiences are going to be high school students or graduates. Know what they want in a college environment.
2. Set a Goal for Your Newsletters
What do you intend to achieve with your newsletters? Is it to increase the number of enrollees for the upcoming school year? Let your answer to that inspire you on how to make your newsletter. Afterward, put yourself in the reader’s shoes and determine how you can achieve those goals.
3. Start with a Captivating Header
Leave target readers with a header or subject line that blows their minds right away. This is the best way to keep readers interested in your newsletter. This not only applies to modern newsletters, but also to other marketing materials such as flyers and posters. Indeed, first impressions last.
4. Keep Your Content Short and Consistent
After mesmerizing readers with your awesome header, you can start conveying the meat of your business newsletter. The rest of your newsletter’s content should be as informative and engaging as your header. And when doing this, try to keep the content as concise as possible.
5. Provide Concrete Examples
Your newsletter’s content will be more convincing if you cite some concrete examples. Don’t just mention state-of-the-art campus facilities and well-educated faculty members, mention accreditations or names of successful alumni. This simple marketing tactic will drive readers to enroll in your school or university.
What should be included in newsletters?
- History of the company or organization.
- Statement from the owner, president, or CEO.
- Specifications on updates.
- Raised issues and proposed solutions.
- Frequently asked questions.
What is the purpose of newsletters?
Newsletters are meant to inform, enlighten, and educate readers about recent updates or trends. In many businesses, these updates involve new products, recent scientific studies, promos, and many more.
What are the qualities of effective newsletters?
- The content is focused on the reader.
- The content narrates an engaging story.
- The tone is friendly yet assertive.
- It includes a convincing call to action.
- The layout is visually appealing.
What are the different types of newsletters?
- Consumer newsletters.
- Company newsletters.
- Organization newsletters.
How many students enrolled in universities between 2018 ad 2019?
According to Education Data, there were approximately 21.9 million enrollees in the US between 2018 and 2019. This number includes enrollees in both colleges and universities.