In a world that is more digitally connected than ever, businesses need to take advantage of this new platform to introduce and market their products or services. And to start the business marketing process online, social media designs are needed.
In this article, we discuss the use of social media designs and how anyone can use them to leverage their respective businesses or personal brands. To aid in the understanding of what social media designs are, we have also included multiple examples of downloadable social media design templates. Learn more about them below.
There are no hard and fast rules when it comes to creating social media designs or any other graphic design projects for that matter. However, business owners and graphic artists who want to create lasting and positive impressions of their brands online need to keep in mind the core elements that make up an effective social media design.
We have listed these five elements below. Find out what they are and mull over on how you can apply them into your own social media design creations.
Take a look at all these sample social media designs and templates. From Facebook cover page templates to YouTube channel art templates, we got you covered. Check them all out below.
Listed below are a few key tips that anyone looking to create excellent and results-oriented social media designs should follow. Read and internalize each tip so that you can help plan out an effective online marketing strategy for your business.
1. Implement a concurrent social media marketing campaign: Excellent social media designs are worthless if they are not combined with other ways to help boost product sales. This means that along with the posting of different social media posts, you may implement other marketing strategies like capturing customer emails, posting relevant blog entries, starting giveaways or contests to help boost follower and subscriber count.
2. Make use of negative space: Access to social networking sites has increased with the rise of mobile phone use. And since most smartphones have limited screen sizes, social media designs need to be optimized to fit them. However, this does not mean that you have to fit everything into one small profile or post image. An alternative is to make use of negative space to help declutter your social media post design. Do it right and your social media followers will thank you.
3. Do market research: As with any kind of marketing strategy, it is better to conduct a market research first before you commit into revamping your social media designs or following a new online marketing campaign. Market research will help identify your core audience and possible clients. If, for example, the market study result indicates that your core audience is senior citizens who are not that tech-savvy, you may need to prioritize other forms of marketing. Or, you may shift the message of our social media campaign to appeal to their caregivers and family members who are more likely to be online.
4. Incorporate your business branding identity designs: Just like other forms of print and online media advertising, you may use your social media designs to reinforce your brand identity. This can simply be done by adding your own business logo or by following the same layout styles in all your social media posts. When done well, it can help increase brand recall and will, hopefully, increase sales.
Social media designs are categorized according to the social networking site they are created for. These are the most prominent types of social media designs:
Different social networking sites have different standard sizes for images and posts uploaded to their sites. Listed below are the standard images sizes for each site.
A social media design template is a pre-built digital file created using graphic design software tools like Adobe Photoshop or Illustrator. Each design template will include all the design, text, and layout elements needed to create a social media design. If you purchase a social media design template, all you have to do is make minor template edits like adding your own business name and logo.
Any graphic design and image editing tool may be used to create social media designs. The most common tools used are Microsoft Word or Publisher and any of the tools in the Adobe Creative Cloud like Adobe InDesign, Illustrator, and Photoshop.
A social media design is any graphic design project that is used on social networking sites like Facebook, Twitter, Tumblr, and Instagram. They come in the form of profile covers, timeline photos, and SNS posts.
Social media kit designs, on the other hand, are information packets that are posted on social media sites. Media kits will include all sorts of background information and social media designs needed to help inform the general about a business, service, product, event, or personality.
If you want to learn more about different ways to advertise your business, feel free to check out the rest of the templates in the website. Do not forget to use the tips you have learned in this article when creating your very own social media designs.